Writing Content for Contractors & Building Professionals
Over the last few weeks, I’ve had what feels like the same conversation over and over again with different remodelers. It goes something like this: Remodeler: Tess, I am looking for a way to drum up business. Me: What types of marketing are you doing now? Remodeler: Well … (pause) … nothing really. I sent [...]
Last week I the pleasure of working with a builder/remodeler to discuss their newsletter strategy. When I met with them, they were well aware that they were allowing their leads to dribble out of their businesses simply because they didn’t have a mechanism in place to “stay in touch” with their customers. They knew that [...]
I read this blog post last week, “Your Email Newsletter – Is It Finally Time to Pull the Plug?” This article really made me stop and think about the validity of email newsletters. The argument in the blog post is that if you are spending the majority of your time publishing an email newsletter that [...]
When a builder or remodeler starts dipping his toe into social media, they often quickly get hung up on what to say. Some talk about the pros and cons of Tim Tebow being the QB of Denver, while others use social media to call attention to milestones within the company, such as awards won, an [...]
Yesterday, I read this blog post “How an Alaskan Mom Brings Millions to Her Carpentry Blog” and knew I had to share it with you. I highly recommend that you read this amazing success story from beginning to end, but here are some takeaways I knew I had to share with you. High Value Content [...]
Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing [...]
If you’ve been following along, you know that on December 5 I decided to hold my feet to the fire and publish a blog post a day through the end of the year. There were a few reasons why I decided to take up this challenge: It was a challenge that I’d seen other bloggers [...]
For many of us, this time of year stimulates a few predictable actions: Getting organized Setting new goals for the new year Reflecting on the past Well, from my post on Wednesday, you can see that my office is far from organized, but I have set both business and personal goals for 2012 (many of [...]
Jason and I have always enjoyed an evening at the horse track, but in November we got to experience a world-class race first-hand by attending the Breeder’s Cup at Churchill Downs held in Louisville, Kentucky. If that wasn’t an amazing-enough experience, after the two-day event, we drove to Lexington to attend the Fisig-Tipton November Sale. [...]
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