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Web Marketing: Target Your Customers with Who and What
You can’t be all things to all people. You are a contractor that specializes in a particular skill-set. Perhaps you are a painter that specializes in preserving historical homes or a remodeler who specializes in kitchens and bathrooms. Builders also specialize – whether it … [Continue to article ...]
Recent Posts
Social Media Marketing and Remodelers: What’s Working?
Over the last few weeks, I’ve had interesting conversations with remodelers about social media marketing. Specifically, I’ve asked them one question: What’s working? There are so many social media options out there, that there is bound to be one (or more) that works better than another for you. Often it is up to each remodeling firm to try one … [Continue to article ...]
3 Ways Remodelers Can Create a Strong 2nd Quarter
This week marks the beginning of the 2nd Quarter of 2013 and is the perfect time to review how the first three months have gone. Are you on track with your business goals or are you already detecting some problems that need to be addressed? If you find that your business is slightly off track, you can still create a strong 2nd quarter. Here are three … [Continue to article ...]
First Step to Any Social Media Plan
I was talking to a contractor a few weeks ago and said to me … “Tess, I am not sure where to start. I know I should be on Facebook, but where else? Should I be looking at Pinterest and Houzz? I know those are sites my wife and sisters spend a lot of time on …” I quickly realized that Joe was overwhelmed with how much social media “stuff” … [Continue to article ...]
Tips for Improving Your Email Newsletter Open Rate
bachmont via Compfight Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those who invest the time, energy … [Continue to article ...]
