Last night Jason and I got sucked into watching the movie, Mr. & Mrs. Smith, on FX. We turned on the television, and there it was – one of our favorite movies – just begging to be watched. Usually when a movie we own is on television, one of us will actually get the DVD [...]
Are Email Newsletters Dead?
January 19, 2012 By 6 Comments
I read this blog post last week, “Your Email Newsletter – Is It Finally Time to Pull the Plug?” This article really made me stop and think about the validity of email newsletters. The argument in the blog post is that if you are spending the majority of your time publishing an email newsletter that [...]
Meaningful Conversations
January 18, 2012 By 4 Comments
When a builder or remodeler starts dipping his toe into social media, they often quickly get hung up on what to say. Some talk about the pros and cons of Tim Tebow being the QB of Denver, while others use social media to call attention to milestones within the company, such as awards won, an [...]
A Social Media Success Story
January 17, 2012 By Leave a Comment
Yesterday, I read this blog post “How an Alaskan Mom Brings Millions to Her Carpentry Blog” and knew I had to share it with you. I highly recommend that you read this amazing success story from beginning to end, but here are some takeaways I knew I had to share with you. High Value Content [...]
5 Quick and Painless Ways to Promote Your Construction Website
January 4, 2012 By 2 Comments
Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing [...]
10 Things I Learned from the Blog Post a Day Challenge
January 3, 2012 By Leave a Comment
If you’ve been following along, you know that on December 5 I decided to hold my feet to the fire and publish a blog post a day through the end of the year. There were a few reasons why I decided to take up this challenge: It was a challenge that I’d seen other bloggers [...]
3 Important Lessons I Learned in 2011
December 31, 2011 By Leave a Comment
For many of us, this time of year stimulates a few predictable actions: Getting organized Setting new goals for the new year Reflecting on the past Well, from my post on Wednesday, you can see that my office is far from organized, but I have set both business and personal goals for 2012 (many of [...]
What’s Your Website’s First Impression?
December 30, 2011 By Leave a Comment
Jason and I have always enjoyed an evening at the horse track, but in November we got to experience a world-class race first-hand by attending the Breeder’s Cup at Churchill Downs held in Louisville, Kentucky. If that wasn’t an amazing-enough experience, after the two-day event, we drove to Lexington to attend the Fisig-Tipton November Sale. [...]
3 No-Fail Strategies for Crafting Must-Read Headlines
December 29, 2011 By 2 Comments
Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too. Here are three no-fail [...]
Publishing Your Newsletter in 2012 (Part III): Your Final Critical Step
December 28, 2011 By Leave a Comment
Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps [...]
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