Featured Post
5 Things Social Media Is Not
What is social media? I know this may be a strange question to ask in 2012, but the truth is that the more businesses that get involved in using social media, the more blunders I see. In order to understand what social media is not, we must first recognize what it is (paying particular … [Read More...]
Social Media
Building Relationships with Social Media
"Give a little bit Give a little bit of your love to me Give a little bit I'll give a little bit of my love to you There's so much that we need to share Send a smile and show you care..." When Supertramp released this song in 1977, do you think they ever thought that their lyrics would be used as an opening of one my blog posts? Probably not … but the “Give … [Read More...]
No Content Pain, No Inbound Gain
Over the last few weeks, I’ve had what feels like the same conversation over and over again with different remodelers. It goes something like this: Remodeler: Tess, I am looking for a way to drum up business. Me: What types of marketing are you doing now? Remodeler: Well … (pause) … nothing really. I sent out an issue of my email newsletter a few months ago, … [Read More...]
Content Marketing
Marketing Tip: Email Marketing Content
When it comes to an email marketing program (such as an email newsletter) builders and remodelers often get hung up on the content … so much so that after just one or two issues, their newsletter publishing schedule becomes sporadic and inconsistent. The truth is that although content is important, even more important is a [...]
The Missing Ingredient to Email Newsletters (that is driving me nuts!)
I admit – this is not what I sat down to write about today. As I write this, it is a gloomy Sunday afternoon, and my darling husband is yet again on military duty, so instead of curling up with a cup of hot herbal tea and my novel (what I’d really like to be [...]
Make a Lasting Impression by Giving Away Content
What can you do to make a casual looker’s experience more memorable? Give them something unexpected – like free content. Jason and I recently visited a local garden center and were blown away by the amount of free information available at our fingertips! We went there looking for the right mixture of dirt for our [...]
Case Studies
Why People Love Case Studies
Although part of any smart marketing mix, case studies aren’t seen by … [Read More...]
Contractor Photos Need Say Why I Should Care
I am connected to many contractors through social media: Facebook, YouTube, … [Read More...]
Marketing
How to Eliminate Price Comparison
As a remodeler or trade contractor, you are competing with several other … [Read More...]
Contractor Photos – Will You Please Provide A Caption?!
As small business owners, we have to several hats. Because of this, it is … [Read More...]
Mr. Contractor: What Else Do You Do?
As a contractor, you are so busy running your business, driving from … [Read More...]
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