Last night Jason and I got sucked into watching the movie, Mr. & Mrs. Smith, on FX. We turned on the television, and there it was – one of our favorite movies – just begging to be watched. Usually when a movie we own is on television, one of us will actually get the DVD [...]
5 Quick and Painless Ways to Promote Your Construction Website

Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing [...]
3 Important Lessons I Learned in 2011

For many of us, this time of year stimulates a few predictable actions: Getting organized Setting new goals for the new year Reflecting on the past Well, from my post on Wednesday, you can see that my office is far from organized, but I have set both business and personal goals for 2012 (many of [...]
3 No-Fail Strategies for Crafting Must-Read Headlines

Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too. Here are three no-fail [...]







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