Blogging

Make Blogging Easier with this Simple Editorial Calendar

Make Blogging Easier with this Simple Editorial Calendar

  If you’ve been blogging for any length of time, you’ve probably heard of an editorial calendar. Editorial calendars are incredibly valuable for several reasons. They: Organize the blogging process. Keep you on a schedule. Keep you focused on topics you wish to cover. Help you plan out weeks (and even months) in advance – […]

Filed in blogging by on November 5, 2015 7 Comments
How to Start a Construction Blog

How to Start a Construction Blog

Are you are a contractor who wants to get started with blogging but just doesn’t know how? Here are some quick tips for getting your blog up and running. How to Start a Construction Blog  1. A dedicated place to publish Most of you have a website, but many of you don’t have a “blog” – […]

Filed in blogging by on August 24, 2015 6 Comments
Things to Blog About To Improve Organic Search Results

Things to Blog About To Improve Organic Search Results

  If you are going to dedicate time to write, you want things to blog about that are actually going to yield results. The last thing you want to do is clutter the internet with more puff-pieces that don’t drive traffic back to your website. Think of blogging in this way: It is like holding […]

Filed in blogging by on July 29, 2015 5 Comments

Success Stories

12 Ways To Repurpose Project Success Stories

12 Ways To Repurpose Project Success Stories

When it comes to content marketing, for contractors project success stories are one of the best ways to showcase your craftsmanship, design skills and problem-solving abilities. They help paint the picture of your full depth of capabilities in story form. First, what is a project success story? The best way I’ve found to describe a […]

Filed in case study / success stories by on October 4, 2015 0 Comments
The New Marketing: Storytelling in Business

The New Marketing: Storytelling in Business

  As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling is a different […]

5 Tips to Getting Better Testimonials

5 Tips to Getting Better Testimonials

In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t because of their work; they are fine craftsman. It’s simply because they don’t have a system in place to get testimonials. Testimonials are great because they market your business through […]

Filed in case study / success stories by on November 5, 2014 3 Comments

Email Marketing

The 3 S’s to a Successful Email Newsletter Program

The 3 S’s to a Successful Email Newsletter Program

Remodelers who want to stay in touch with prospects and past customers know the value of their email newsletter program. Not only is it an easy and cost-effective way for them to stay in touch with their customers, but it is one of the few marketing techniques that also builds trust. As with most things […]

Filed in newsletters by on September 29, 2015 0 Comments
Introducing a Better Newsletter Program for Remodelers

Introducing a Better Newsletter Program for Remodelers

Let me ask you something. When it comes to marketing to past customers and prospects, do your efforts look something like this? Market like crazy when you are a little slow and push it off when you are busy. Deep down you know that staying in touch with your past customers and prospects is the #1 […]

Filed in newsletters by on September 19, 2015 0 Comments
Email Marketing Grows Your Business

Email Marketing Grows Your Business

I talk about email newsletters a lot, and it is  because I firmly believe that email marketing works. It is one of the critical components for keeping the pipeline of any business flowing. Having said that, you need to constantly be adding new subscribers to your list in order for it to be effective. Email […]

Filed in newsletters, online marketing by on September 11, 2014 3 Comments