Are you blogging these days? Just about everyone is doing it from housewives to teenagers. As a business owner, you would benefit from a blog as well.
Blogs started off as simply online journals to express thoughts to friends and family, but they have evolved into so much more. Blogs are everywhere, and businesses are beginning to recognize the value of incorporating blogs into their overall marketing agenda.
Probably the two most attractive aspects of blogs are 1) they give you an outlet to publish your work, and 2) because you are publishing your knowledge, you are also differentiating yourself from your competition.
Additionally, blogs are becoming a valuable resource in the buying decision process. Think about the impact blogging could have on your business.
Here are a few things to keep in mind when starting a blog:
- Let your readers and customers see who you are. A blog gives you a place to “let your hair down” so to speak. While your website is all about business and making the sale, your blog can have a less structured feel to it. Here is where you can share personal stories about your ventures into the business world and lessons you have learned.
- Customers can give feedback to you. Unless you hear from the customers, how do you know whether you are still meeting their needs? A drop in sales is not the way to find out that your customers are unhappy. Pose questions, implement surveys and ask for suggestions from those who are the foundation of your business.
- You have a place to provide resources. Let’s say that you want to share some of the methods that have made you a success. On your blog, you can post your own helpful links. You can also review new products that are available in your industry or even reveal a few of your favorite tools of the trade.
- It is easy to do. There are lots of easy-to-use blog sites that will allow you to get your blog up and running in no time at all. Some include WordPress, BlogSpot, Blogger, and TypePad. These sites also provide a lot of free features to enhance your blog, and you can schedule your blog entries ahead of time.
- Ask business associates to blog for you on occasion. Guest bloggers give readers a chance to hear from others in the business world. Furthermore, if you guest blog for another business, you can gain new readers for your blog.
The Built Write Bottom Line: A business blog is like having your own editorial or guest column in a newspaper. It is a dedicated place where your loyal readers and customers can come to hear from you, and you can interact with them. Best of all, you gain valuable feedback from your readers about your business.
Thank you for reading the Built Write blog!
Tess Wittler Writing Services • Dedicated to giving your visions a voice.
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