What’s the first thing you notice when you click on a website? There are words everywhere! No matter what other media marketing tools you use on your site, the ones that people still gravitate towards include words. Use article marketing to help you gain expert status.
Why Articles?
You might be wondering about articles. Perhaps you have shied away from writing them because you don’t think you write very well. But don’t fret. You don’t have to be nervous about writing an article. The key is this: Simply write what you know.
Articles are the quickest and easiest way to drive traffic to your website. Here’s why: When people type keywords into search engines like Google and Yahoo!, they are looking for information. It can come in a variety of forms, but the one that people are most comfortable with is the article format.
By posting your written articles onto your website (or your blog tied into your website), you increase the usefulness of your website and gain a valuable title: the “go-to” guy in your industry (aka expert). And who doesn’t want to wear that title?
Writing the Articles
Since you know a lot about the subject of your business, use that knowledge as a start. With all that is trapped in your head, you could probably write a hundred articles.
How should you write? Create a list of topics that are related to your business. Because the subject is familiar, it will probably only take you about 30 minutes to write a 400 word article. This length is pretty normal for blog posts.
Some types of articles work better than others when it comes to grabbing your readers’ attention: How-To and Tip articles. These articles promise your readers a source of information, advice and solutions to their challenges.
Examples:
“How to Win Friends and Influence People”
“How to Decorate a Room for $1,000 or Less”
“How to Go from Couch Potato to 5K Runner”
“Tips for Saving for Your Child’s College Education”
“21 Ways You Can Save for the Down Payment of Your Home”
“Tips the Other Contractors Don’t Want You to Know”
With how-to articles and tips, you are sure to gain the reader’s attention with bulleted and numbered points. Using numbers in the title also alert the reader that your work is something they want to check out. When you can put what you know into a format like this, you actually become an instant expert, and the writing is fairly straightforward for those who doubt their skills.
The Built Write Bottom line: Writing articles will get you noticed. Linking them to your website can increase your sales as you go from business owner to business expert.
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Tess Wittler Writing Services • Dedicated to giving your visions a voice.
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