How do you inspire customer loyalty? One way is to let them know that you are thinking about them all the time. When you have new things to share, be sure that your customers are the first to know.
Just about everybody has received a newsletter at one time or another. It can be one page, front and back, a brochure or a booklet style. Truthfully, when you are publishing an online newsletter, you have more options for enhancements to thrill your readers.
When you add another marketing tool to your arsenal, it does add more work for you. To minimize your workload, create dedicated columns/topics for your newsletter. You can have a place for an uplifting message from you, product news, suggestions from customers and the fun stuff.
Uses for Newsletters
How do you get the customers to subscribe to your newsletter? Well, you can create a unique webpage or “sign up box” for your website that allows customers to opt-in for the newsletter. This way, visitors can sign up for the newsletter if they are willing to provide their email address. It is important to provide a disclaimer assuring subscribers that you won’t sell their email address to a third party.
But as you know, people are inundated with email newsletters and are often reluctant to sign up for another newsletter. To get around this and make signing up for your newsletter attractive,up-sell the newsletter with coupon offers, contests, freebies and/or a special report. Every month, offer new customer-friendly features where subscribers can interact and not simply read text.
Additionally, the offerings in newsletters can work in tandem with other email marketing campaigns. Use newsletters to talk about new product offers and then send follow-up emails to help them decide to purchase the offer. You can link the sign up with auto-responder messages will be automatically sent to subscribers. Auto-responders are great for helping businesses take the headache out of remembering to schedule an email because once it is set up, it automatically does it for you!
Enhance Your Newsletters
To enhance your email newsletter, come up with a descriptive and engaging title for it. If you are a remodeling contractor, you can name your newsletter something like “Hammering Home Trends.” Remember, a newsletter is a unique part of your marketing arsenal, and as such, it needs its own identity to get customers to use it.
Newsletters are great because they can be shared. Encourage customers to “forward to a friend” or print them out and give them to friends and family who can also utilize your products.
Don’t neglect the power of visuals. Add pictures and even video to your email newsletters to engage your customers. Photos break-up the text and are a great means to enhance points you are making in the article. A newsletter with a video embedded is different and will pique your readers’ interest.
So if you are looking for ways to capitalize on your business, add a newsletter subscription to further build up the relationship with your customers. They are an inexpensive, yet effective, way to stay in-front of your prospects and customers.
Thank you for reading the Built Write blog!
Tess Wittler Writing Services • Dedicated to giving your visions a voice.
Brilliant post, nicely done. And thanks for mentioning all that info – you have introduced to me to three new blogs and I love them all! Cheers
Franklyn, I am thrilled that you got some good info from my blog! Thanks for reading! Tess