By Tess Wittler
Did you catch this Facebook news last week? Facebook’s famous “like” button is now available for anyone to use on their web site (as you can see, I’ve already added it to my blog).
According to this article from Advertising Age:
“Facebook’s new tools, including the like button … are designed to embed Facebook functionality on outside websites. With like buttons on 75 sites, including publishers such as CNN and the New York Times, from day one, Facebook expects to serve more than 1 billion buttons in the first 24 hours. Once a user likes a page, the publisher gets a link on the user’s page, and means to later publish to that user’s newsfeed.”
Undoubtedly, Facebook is creating a “data goldmine” where they can understand their users much more. But what does this mean for you?
The short answer is this: by adding the “Like” button to your website, you are increasing your chances of gaining visibility on Facebook – for every time someone clicks the “like” button on your blog and/or web site, that person is also sharing that blog post/web site page with all of their Facebook friends.
How to add the Facebook like button to your website. If you have a WordPress blog/web site, here’s how to add it.
Do me a favor and try it out … click on the “like” button connected to this post.
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