As small business owners, we have to several hats. Because of this, it is often difficult to implement all the ideas you have for growing our businesses – despite best intentions. When it comes to marketing your business, you want to be sure that 1) you aren’t wasting money and 2) you aren’t wasting your time. Both are top commodities these days.
I recently became an Associate Blogger for Blogging Painters (the online resource for the painting industry), and I wrote this article on creating simple project spotlights. In short, I recommend that contractors do something more with their photos than simply sticking them on their website – without explanation. As pretty as the pictures are, it leaves the potential customer guessing at what they are looking at and even more importantly, not connecting with how you changed your customer’s enjoyment of their home through the improvement you made.
If you are scratching your head and thinking, “Tess, will this really work?” Here’s what one Wilmington, North Carolina remodeling contractor had to say about including even the simplest project descriptions with his photos:
“I am finally seeing that come true. Friday I posted a few pictures of a job we completed last month. I have already sold one bathroom remodel from those pics, and have another meeting scheduled for Tuesday.
“I have been rewriting my site’s landing pages as well, and am working on presentation packets to give to designers, and contractors I want to work with. I think I will take this example further and dedicate a page to each project under my portfolio link.”
Make note that writing photo captions should also be applied to your Facebook and Flickr photos, too. Start providing descriptions with each photo, and I can guarantee that people will spend more time looking at your work. We all know that the more time they “spend” with you, the more they get to know you, like you, and trust you. Eventually that leads to new business.
Tess Wittler, Social Media Content Warehouse Creator