As a contractor with limited time, you may wonder why you should bother to use the same content in different ways. If you use an article in your email newsletter, should you really also use it in your blog? Won’t people notice that you’ve used the same content in two different ways?
The short answer is nope. People are busy and have other things on their mind. For the few that happen to notice the same article used in two or more places, they will probably just think, “I remember seeing this article before. Good stuff.”
When I work with builders and remodelers on the content marketing strategy, I actually recommend that they repurpose the content I write for them. I often tell them, “I wrote it for you. You paid for it. Let’s figure out other ways to use it.”
Here’s what to remember. Every person has a preferred method of staying connected with businesses, such as yours.
Your preferred method of consuming content may not be the same as your customers.
Here is the short list of the 3,482 ways you can use content to stay connected:
- Print Newsletters
- Email Newsletters
- Videos (YouTube, Vimeo)
- Photos (Flickr, Picasa)
- RSS feeds
- White papers and special reports
- Online magazines (such as paper.ly)
This is why we, as businesses utilizing social media, also offer various ways to “stay connected” via social networks. We don’t just offer one option, such as Facebook, as a way to stay connected. We also offer our email newsletter, our videos, our phone number, our email address, our RSS feed and our Pinterest account. This is how contractors successfully stay connected today. Not only does this expand their reach, but it also reinforces the content they publish with those consumers who are active on more than one social media platform.
Each way of delivering content has its pros and cons and each one will resonate differently with the people who use those mediums. But it is important to experiment with and develop multiple ways of delivering content to your readers.
Your Turn: What methods do you use to circulate content?
Tess Wittler, Content Marketing Strategist for Contractors