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My Behind-the-Scenes Headline Creation Journey

A moment of complete honesty.For years, I’ve dreaded writing headlines. The headline is usually the last piece of any content I create, and it is not my favorite thing to write.But last year, that all changed.Writing headlines became fun again because CoSchedule introduced their free tool, Headline Analyzer.In content marketing, headlines are important. There is […]

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Blogs: A Proven & Powerful Tool in Construction Marketing

If you don’t have a blog as part of your construction marketing strategy yet, you should.Construction blogs do a million different marketing tasks for you, and all you have to do is make it a priority to post regularly.Blogging can do everything from driving traffic to your website to building your reputation, and from increasing […]

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Improve Construction Marketing Efforts with Case Studies

Best practice for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers, […]

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