Copywriter for Contractors & Building Professionals
Once you’ve decided to “dip your toe” into social media, it can quickly become overwhelming. With so many platforms – Facebook, Twitter, LinkedIn and Google+ (to name just a few) – it can be difficult to keep everything straight. Where do you start? How much time do you dedicate? A day? A week? How do [...]
Over the past few months, I’ve had conversations with several builders and remodelers about their content marketing strategy, and their goal of Starting a Newsletter is always high on the priority list … and it has been high on their list for months (or even a year or two). These builders and remodelers understand the [...]
Telling the success story behind your building project makes all the difference to your customers. Last week in my Mastermind group, I heard a phrase that resonated with me: “The Story Behind the Product.” In this instance, the phrase was used in reference to marketing locally-produced products, but the same can be said for just [...]
Over the course of this last year or so, I’ve talked to many in the industry – builders, remodelers, engineers, specialty contractors – with the same issue: they need more business. They cite many issues for why business isn’t booming: The economy The financial meltdown Consumers being tighter with what money they have, hence dragging [...]
When you hear the term “case study” does your mind conjure up visions thick technology reports or medical journals? If you do, that’s okay – I did to before I started understanding what they are and how powerful they can be when used by builders, remodelers and other building professionals. See, from a young age, [...]
Rich Brooks advices to develop a holistic approach for online success. After much anticipation, last week the doors opened to an online conference I’d been waiting for – the Small Business Success Summit 2012, as presented by Social Media Examiner. Having attended nearly all of the “Success Summits” since their inception in 2008 (Copywriters Success [...]
Over the last few weeks, I’ve had what feels like the same conversation over and over again with different remodelers. It goes something like this: Remodeler: Tess, I am looking for a way to drum up business. Me: What types of marketing are you doing now? Remodeler: Well … (pause) … nothing really. I sent [...]
Last week I the pleasure of working with a builder/remodeler to discuss their newsletter strategy. When I met with them, they were well aware that they were allowing their leads to dribble out of their businesses simply because they didn’t have a mechanism in place to “stay in touch” with their customers. They knew that [...]
Last night Jason and I got sucked into watching the movie, Mr. & Mrs. Smith, on FX. We turned on the television, and there it was – one of our favorite movies – just begging to be watched. Usually when a movie we own is on television, one of us will actually get the DVD [...]
I read this blog post last week, “Your Email Newsletter – Is It Finally Time to Pull the Plug?” This article really made me stop and think about the validity of email newsletters. The argument in the blog post is that if you are spending the majority of your time publishing an email newsletter that [...]
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