Copywriter for Contractors & Building Professionals
When it comes to an email marketing program (such as an email newsletter) builders and remodelers often get hung up on the content … so much so that after just one or two issues, their newsletter publishing schedule becomes sporadic and inconsistent. The truth is that although content is important, even more important is a [...]
I admit – this is not what I sat down to write about today. As I write this, it is a gloomy Sunday afternoon, and my darling husband is yet again on military duty, so instead of curling up with a cup of hot herbal tea and my novel (what I’d really like to be [...]
When I consult with contractors on their social media efforts, one item that I always suggest they include is a call-to-action. At first, most contractors are turned-off by this idea because they see calls-to-action in a traditional marketing sense. They immediately think of those “info-mercials” from TV: “But wait! There’s more! If you call within [...]
I talk with a lot of remodelers from across the country and Canada, and they all recognize that blogging is the “new wave” of marketing a business. But when it comes to actually doing it, they hesitate. They may claim “not enough time to write” or “don’t know what to write about” as reasons, but [...]
What is social media? I know this may be a strange question to ask in 2012, but the truth is that the more businesses that get involved in using social media, the more blunders I see. In order to understand what social media is not, we must first recognize what it is (paying particular attention [...]
What can you do to make a casual looker’s experience more memorable? Give them something unexpected – like free content. Jason and I recently visited a local garden center and were blown away by the amount of free information available at our fingertips! We went there looking for the right mixture of dirt for our [...]
As I showed you in this blog post, builders and remodelers don’t need to be hung up on the format of the newsletter. It is much more important to simply publish a newsletter and get it working for you. Here are 5 Simple Steps for Creating a Newsletter. Gather the list. Before you can even [...]
What do you do when you are pressed for time – yet still know you should (and need to) publish your newsletter or blog post? This is precisely the predicament I found myself in with only a few hours to go before my publication deadline for this week’s issue of Jottings. See, I was called [...]
As small business owners, we have to several hats. Because of this, it is often difficult to implement all the ideas you have for growing our businesses – despite best intentions. When it comes to marketing your business, you want to be sure that 1) you aren’t wasting money and 2) you aren’t wasting your [...]
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