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content marketing takes time

Content Marketing Takes Time

One of the hardest things in today’s “instant” world is patience. As a society, we have grown used to on-demand movies (thanks Netflix), one-day shipping (thanks Amazon) and instant downloads (thanks Kindle). It is a world where we don’t have to wait very long to get access to whatever our heart desires. I recently became […]

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why-remodelers-should-use-twitter

Why Remodelers Should Use Twitter

  Last Wednesday, Bridget Willard (@RigginsConst), Carol Stephen (@Carol_Stephen) and I (@TessWittler) were guests on MyFixItUpLife. We were invited to share our perspective on this question: Do remodelers need Twitter? Show hosts, Mark and Theresa, have different points of view on the usefulness of Twitter, and after some technical difficulty, we zoom out of the […]

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no-time-to-write

3 Content Ideas When You Have No Time to Write

No time to write? No problem! I, too, sometimes find myself pressed for time. In fact, it happened this week. I typically draft my weekly email newsletter on the weekend, but due to life, that didn’t happen. I found myself  THE DAY it is scheduled to go out … without an article. Yikes! Which, interestingly […]

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content-marketing

Use Content to Describe the Process

  One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is […]

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online-marketing

Online Marketing: What Makes You Different?

In online marketing, one of the most important messages to convey is what makes you different from everyone else in your industry. Many contractors think this is “quality craftsmanship,” but this doesn’t mean much to consumers. Consumers assume that you know your craft. The other phrase contractors like to tout is “exceptional customer service.” This […]

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email-newsletter-plant-the-seed

Email Newsletter: Plant the Seeds All Year Long

Don’t let the lazy-days of summer dissuade you from cranking out your email newsletter. Email newsletters are most effective when published on a regular basis! Furthermore, summer can be one of the most effective times to plant the seeds with your subscribers to start planning their home improvement project now so their new space is […]

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increase-web-traffic-by-answering-questions

How Can Contractors Increase Web Search Results? Give Answers to Questions

Like most contractors, one of your primary web marketing goals should be getting found in search results. You understand that being found in search results equates to more people visiting your website … which can result in more sales. There are many good SEO firms out there that can help you with this, but you […]

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content-marketing-mid-year-check-in

Content Marketing Goals: Mid-Year Check-In

It is July and the year is half over. I don’t know about you, but for me, 2014 has blown by! How are you doing with your content marketing goals? No matter what marketing initiatives you planned for your business on January 1, now is the time to dust them off (from whatever cubby you […]

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social-media-marketing-puzzle

The Social Media Marketing Puzzle

Anyone who’s hunched over a 1,000 piece puzzle understands the joy and frustration it brings. On one hand, it is rewarding and fun to hear the “snap” of pieces going together. But on the other hand, there are always a few spots where you insist that there is a puzzle piece missing … because no […]

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blogging-for-contractors-create-inventory

Blogging for Contractors: Create an Inventory

Here’s a question I often receive: “When starting a blog (or restarting our efforts), should I spend some time creating an inventory of articles first, before publishing to the blog … or should I publish articles as I write them?” Admit it. You think this is a great question, too – which is why I […]

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