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Things to Blog About To Improve Organic Search Results

Written by on July 29, 2015 in blogging, content marketing with 2 Comments
Things to Blog About To Improve Organic Search Results

  If you are going to dedicate time to write, you want things to blog about that are actually going to yield results. The last thing you want to do is clutter the internet with more puff-pieces that don’t drive traffic back to your website. Think of blogging in this way: It is like holding […]

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What Is Content Marketing?

Written by on July 27, 2015 in content marketing with 2 Comments
What Is Content Marketing?

While the term, “content marketing” is used quite regularly, there is still much question about “What is content marketing?” Basically, it is any marketing that involves the creating, sharing and publishing of content for the purposes of attracting and retaining customers. In short, content marketing uses information to advertise the business. What is Content Marketing? Content […]

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3 Go-To Photo Editing Tools

Written by on July 12, 2015 in marketing, social media with 0 Comments
3 Go-To Photo Editing Tools

Social media runs on content. But with so much information available, how do you get your content noticed? Here’s a trick that you probably already know: include images. Photos, graphics and illustrations all catch the eye and make people pause just long enough to think, “What is that?” The problem that builders, remodelers and specialty […]

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Better Social Media: 3 Tips to Tweak Your Posts and Get Noticed

Written by on June 20, 2015 in content marketing, social media with 10 Comments
Better Social Media: 3 Tips to Tweak Your Posts and Get Noticed

Now more than ever, contractors understand the real benefits of blogging about their businesses and are dedicating resources to the effort. Not only do they get SEO love from search engines, but fresh content gives them something new to share on social media that drives traffic back to their website. Once people visit their website, […]

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The Less Time on Facebook Experiment

Written by on May 4, 2015 in Construction Writer's Life, social media with 1 Comment
The Less Time on Facebook Experiment

For the next four weeks, I am going to do something good for my business, and I hope you’ll join me. I am going conduct the Less-Time-On Facebook experiment. I have made decision to take personal time I would typically spend on the time-suck we all call Facebook and do something productive for my business. […]

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The New Marketing: Storytelling in Business

The New Marketing: Storytelling in Business

  As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling is a different […]

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Benefits of Blogging for AEC Companies

Written by on February 11, 2015 in blogging, marketing, social media with 2 Comments
Benefits of Blogging for AEC Companies

Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure the return on investment (ROI), 2) It takes resources – often 18 or more months to see any results and 3) Firms are unsure where to begin – and what […]

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Improve Communications with Your Customers

Written by on February 4, 2015 in content marketing with 2 Comments
Improve Communications with Your Customers

  Our oldest dog, Aura, is 13 years old and is hard of hearing. Actually, to say that she’s hard of hearing is an understatement. She is practically deaf. I can be standing inches away from her, and if the direction of my voice comes from behind, she won’t hear me. This has forced Jason […]

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My 5 Big Takeaways from the Builders’ Show

Written by on January 31, 2015 in Construction Writer's Life with 5 Comments
My 5 Big Takeaways from the Builders’ Show

Last week, I attended the International Builders’ Show (IBS) in Las Vegas. The Builders’ Show is part of Design & Construction Week™ – co-located with the Kitchen & Bath Industry Show (KBIS), the International Window Coverings Expo, Las Vegas Market and The International Surface Event. All shows are centered around the construction, home improvement and […]

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The Power of Consistent Marketing

Written by on January 15, 2015 in marketing with 4 Comments
The Power of Consistent Marketing

I’d like to share with you a story about of the power of consistent marketing. There is a fairly new ministry near Seattle that has the mission of empowering homeless youth in with the tools for a better future. Every Monday, faithful volunteers set up in a parking lot and serve hot chocolate, hand out […]

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