Email Newsletter: Plant the Seeds All Year Long

Don’t let the lazy-days of summer dissuade you from cranking out your email newsletter. Email newsletters are most effective when published on a regular basis! Furthermore, summer can be one of the most effective times to plant the seeds with your subscribers to start planning their home improvement project now so their new space is […]

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How Can Contractors Increase Web Search Results? Give Answers to Questions

Like most contractors, one of your primary web marketing goals should be getting found in search results. You understand that being found in search results equates to more people visiting your website … which can result in more sales. There are many good SEO firms out there that can help you with this, but you […]

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Content Marketing Goals: Mid-Year Check-In

It is July and the year is half over. I don’t know about you, but for me, 2014 has blown by! How are you doing with your content marketing goals? No matter what marketing initiatives you planned for your business on January 1, now is the time to dust them off (from whatever cubby you […]

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The Social Media Marketing Puzzle

Anyone who’s hunched over a 1,000 piece puzzle understands the joy and frustration it brings. On one hand, it is rewarding and fun to hear the “snap” of pieces going together. But on the other hand, there are always a few spots where you insist that there is a puzzle piece missing … because no […]

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Blogging for Contractors: Create an Inventory

Here’s a question I often receive: “When starting a blog (or restarting our efforts), should I spend some time creating an inventory of articles first, before publishing to the blog … or should I publish articles as I write them?” Admit it. You think this is a great question, too – which is why I […]

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7 Steps to a Better Blog Article

With over 2 million blog posts published every day, just blogging alone is not enough to catch someone’s attention and gain their trust. You need to publish high-quality content that is interesting and truly resonates with readers. After all, this content is part of your overall lead generation system. You want it to be it […]

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Lead Generation: Who Visits Your Website?

As a contractor, you probably have invested time and money to get your business noticed online. You may have hired a web designer to create a professional-looking website and even worked with a copywriter, like me, to hone in on the message and create good, organic SEO results. You probably also spend a reasonable amount […]

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Generate Leads with Social Media: Write Your Version

If you are like most businesses, you are tapping into the social media to “advertise” your business. You know that getting new eyeballs on your business name and logo will bring a higher-level of awareness to your business and generate leads. I get it. I work with contractors all across the country and Canada and […]

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Make Your Content More Relatable

The other day I was working with a remodeling client of mine, John from Cape Cod Massachusetts, and together we were developing the content for the next issue of his email newsletter. As is typical for my clients, the heart of his newsletter is a project spotlight, however, much of the rest of the newsletter […]

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The Olympics have captivating stories. Why don’t you?

What’s your favorite part of the Olympics? It is the Opening Ceremonies? The hockey match-ups? Ice skating? Bobsledding? Snowboarding? Curling? While many of those sporting events quite exciting to watch (as I write this, the hubby and I are looking forward to the hockey match-ups between USA and Canada today and tomorrow), my favorite part […]

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