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The New Marketing: Storytelling in Business

The New Marketing: Storytelling in Business

  As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling is a different […]

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Benefits of Blogging for AEC Companies

Written by on February 11, 2015 in blogging, marketing, social media with 1 Comment
Benefits of Blogging for AEC Companies

Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure the return on investment (ROI), 2) It takes resources – often 18 or more months to see any results and 3) Firms are unsure where to begin – and what […]

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Improve Communications with Your Customers

Written by on February 4, 2015 in content marketing with 2 Comments
Improve Communications with Your Customers

  Our oldest dog, Aura, is 13 years old and is hard of hearing. Actually, to say that she’s hard of hearing is an understatement. She is practically deaf. I can be standing inches away from her, and if the direction of my voice comes from behind, she won’t hear me. This has forced Jason […]

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My 5 Big Takeaways from the Builders’ Show

Written by on January 31, 2015 in Construction Writer's Life with 5 Comments
My 5 Big Takeaways from the Builders’ Show

Last week, I attended the International Builders’ Show (IBS) in Las Vegas. The Builders’ Show is part of Design & Construction Week™ – co-located with the Kitchen & Bath Industry Show (KBIS), the International Window Coverings Expo, Las Vegas Market and The International Surface Event. All shows are centered around the construction, home improvement and […]

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The Power of Consistent Marketing

Written by on January 15, 2015 in marketing with 3 Comments
The Power of Consistent Marketing

I’d like to share with you a story about of the power of consistent marketing. There is a fairly new ministry near Seattle that has the mission of empowering homeless youth in with the tools for a better future. Every Monday, faithful volunteers set up in a parking lot and serve hot chocolate, hand out […]

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3 Things to Build Your Construction Business in 2015

Written by on January 1, 2015 in content marketing with 3 Comments
3 Things to Build Your Construction Business in 2015

  The New Year is a time for renewed energy for fresh, positive things to come. Many of us have spent the last quarter analyzing our businesses to determine how we’ll end 2014. From that data, we make goals and action plans to make 2015 even better. Yet, usually by the end of January, many […]

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5 Tips to Getting Better Testimonials

Written by on November 5, 2014 in case study / success stories with 1 Comment
5 Tips to Getting Better Testimonials

In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t because of their work; they are fine craftsman. It’s simply because they don’t have a system in place to get testimonials. Testimonials are great because they market your business through […]

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Is It Time To Change Your Marketing Message?

Written by on November 4, 2014 in marketing online with 0 Comments
Is It Time To Change Your Marketing Message?

It is at this time of the year that many contractors take an inventory of what’s working and what’s not in their business, and marketing is just one category you should review. Before you look at specific marketing techniques, however, take a broader look at the customers and projects you’ve done over the last 12-18 […]

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How to Combat Social Media Fatigue

Written by on October 15, 2014 in marketing online, social media with 5 Comments
How to Combat Social Media Fatigue

  If you are feeling overwhelmed or find yourself pulling back from social media, you could be experiencing social media fatigue. Social media fatigue happens when you are simply “done” with social media. You have no desire to friend, tweet or Instagram anymore. Most of us probably have suffered from social media fatigue at one […]

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Customer Success Stories: Show ‘em how amazing you really are

Written by on October 8, 2014 in case study / success stories with 0 Comments
Customer Success Stories: Show ‘em how amazing you really are

Have you ever had one of those customer service experienced that just blew you away? Ironically, it may be a relatively normal experience, but because we have come to expect hassles and headaches synonymous with customer service, when you have an experience that actually provides a solution to your issue, you are amazed. And if […]

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