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5 Tips to Getting Better Testimonials

Written by on November 5, 2014 in customer stories with 1 Comment
5 Tips to Getting Better Testimonials

In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t because of their work; they are fine craftsman. It’s simply because they don’t have a system in place to get testimonials. Testimonials are great because they market your business through […]

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Is It Time To Change Your Marketing Message?

Written by on November 4, 2014 in marketing online with 0 Comments
Is It Time To Change Your Marketing Message?

It is at this time of the year that many contractors take an inventory of what’s working and what’s not in their business, and marketing is just one category you should review. Before you look at specific marketing techniques, however, take a broader look at the customers and projects you’ve done over the last 12-18 […]

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How to Combat Social Media Fatigue

Written by on October 15, 2014 in marketing online, social media with 5 Comments
How to Combat Social Media Fatigue

  If you are feeling overwhelmed or find yourself pulling back from social media, you could be experiencing social media fatigue. Social media fatigue happens when you are simply “done” with social media. You have no desire to friend, tweet or Instagram anymore. Most of us probably have suffered from social media fatigue at one […]

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Customer Success Stories: Show ‘em how amazing you really are

Written by on October 8, 2014 in customer stories with 0 Comments
Customer Success Stories: Show ‘em how amazing you really are

Have you ever had one of those customer service experienced that just blew you away? Ironically, it may be a relatively normal experience, but because we have come to expect hassles and headaches synonymous with customer service, when you have an experience that actually provides a solution to your issue, you are amazed. And if […]

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Basic Elements of Online Lead Generation

Written by on October 1, 2014 in lead generation, marketing online with 0 Comments
Basic Elements of Online Lead Generation

  In this video, I talked about how lead generation should work which came as a result of a conversation I had with a contractor. He was frustrated with his social media efforts and even started wondering if he was “wasting time.” This is a conversation I have at least once a week, and while I […]

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How Online Lead Generation Should Work

Written by on September 29, 2014 in lead generation, marketing online with 3 Comments
How Online Lead Generation Should Work

  Earlier today I spoke to a contractor who knew that he was missing “something” with his online marketing efforts. He has a blog, has an email list and does social media from time to time, but none of it was generating the ROI he knew he should be getting. He was becoming very frustrated […]

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Connect Your Online Marketing Dots for ROI

Written by on September 26, 2014 in lead generation with 4 Comments
Connect Your Online Marketing Dots for ROI

  Are you frustrated with your online marketing efforts? Do you often wonder why is it that others have said that their social media efforts are paying off, yet you can’t seem to figure out HOW that’s possible? And most importantly, do you question when the heck are you actually going to see a return […]

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Email Marketing Grows Your Business

Written by on September 11, 2014 in content marketing, newsletters & e-newsletters with 2 Comments
Email Marketing Grows Your Business

I talk about email newsletters a lot, and it is  because I firmly believe that email marketing works. It is one of the critical components for keeping the pipeline of any business flowing. Having said that, you need to constantly be adding new subscribers to your list in order for it to be effective (and […]

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Start and Grow Your Email List

Written by on September 4, 2014 in marketing online, newsletters & e-newsletters with 0 Comments
Start and Grow Your Email List

  If you do one thing for your business this fall – do this. Start and grow your email list. You can have hundreds of followers on Facebook, Twitter and YouTube, but until you have a list of subscribers, all of your social media followers don’t matter. Why? 1) You can’t communicate with them directly […]

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Content Marketing Takes Time

Written by on August 20, 2014 in content marketing with 7 Comments
Content Marketing Takes Time

One of the hardest things in today’s “instant” world is patience. As a society, we have grown used to on-demand movies (thanks Netflix), one-day shipping (thanks Amazon) and instant downloads (thanks Kindle). It is a world where we don’t have to wait very long to get access to whatever our heart desires. I recently became […]

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