The Built Write Blog

The primary concept is that online marketing works best when you email people who already know you. Therefore, successful online marketers build their "house file" or "e-list" (lists of prospects and their email addresses) using the process outlined below, and then sell to those people via email marketing. Here’s how it works. 1. Build a [...]

We’ve all heard the phrase, “You get what you pay for,” right? And for the most part, this phrase is true. It comes back to haunt us when we’ve made a bad purchase- sending us into a spiral of buyer’s remorse (or at least a fit of grumblings). I was reminded of the “you get [...]

I recently attended a networking luncheon for the first time. The format was pretty simple: spend 30 minutes networking, and then as you eat lunch, everyone in attendance gets one minute to stand up and introduce themselves to the room. Given that this was my first time attending, I was easily spotted as “fresh meat” [...]

By Tess Wittler One of the most powerful and cost-effective ways to stay in front of your prospects and customers is with an email newsletter. Email newsletters allow you to reach out and say "Hello" to your database. They also serve as a gentle reminder that, yes, you are still doing business. Affordable. One of [...]

“If you build a great experience, customers tell each other about that. Word of mouth is very powerful.” -Jeff Bezos, founder, president, CEO and Chairman of the board, Amazon.com   This past weekend, Jason and I experienced an opportunity of a lifetime by attending an event we’d been waiting on for close to 20 years. [...]