The Built Write Blog

By Tess Wittler This furniture store is well known for its hand-crafted Amish furniture and has customers who not only live locally, but also up and down the East Coast. The Predicament: Even though the store has a loyal following of customers, the client was unable to find the right method of promoting its semi-annual [...]

By Tess Wittler In the last few years, blogs have become an indispensable tool for many businesses – including home builders, remodelers, subcontractors and even suppliers. When done smartly, blogs incorporate well into a company’s overall advertising and marketing plan. Good Business Blogs Mean Good Business Yes, good business blogs can definitely increase your business [...]

By Tess Wittler Every day, millions of people turn to the Internet to gather data. They are looking for information on everything from sports scores to what’s happening in news, to doing research on new products and services. With the multitudes of information available, it can be tricky for people to find YOU in cyberspace. [...]

By Tess Wittler One of the most powerful and cost-effective ways to stay in front of your prospects and customers is with an email newsletter. Email newsletters allow you to reach out and say "Hello" to your database. They also serve as a gentle reminder that, yes, you are still doing business. Affordable. One of [...]

By Tess Wittler Success stories (sometimes called case studies) show impact on people ― something positive that’s occurred as a result of purchasing your products or services. The goal of success stories is to impact your prospect’s buying decisions. Success stories merge two influential marketing techniques: testimonials and storytelling. This powerful combination builds a memorable [...]