The Built Write Blog

By Tess Wittler My business, Tess Wittler Writing Services, recently announced that it has joined the Constant Contact Partner Program as a Solution Provider. As a Constant Contact Solution Provider, TWWS clients can gain access to easy-to-use email marketing, event marketing, social media marketing and even online survey tools to help them build stronger, lasting [...]

By Tess Wittler Every PC user knows that spell-checkers in  word processing programs are lousy at catching words out of context. For instance, a major accounting firm recently sent a proposal to a Fortune 500 client. On the cover they identified themselves as: “Certified Pubic Accountants.” Oops! So how do you find an effective way [...]

By Tess Wittler Did you catch this Facebook news last week? Facebook’s famous “like” button is now available for anyone to use on their web site (as you can see, I’ve already added it to my blog). According to this article from Advertising Age: “Facebook’s new tools, including the like button … are designed to [...]

Part I: The Bait Piece (aka white paper) Never do a lead-generation promotion – ad, banner ad, email, direct mail – without a “bait piece.” The “bait piece” is an informative booklet, white paper, or special report addressing some aspect of the problem your product or service helps the reader solve. For example: Fala Direct [...]

By Tess Wittler According to catalog consultant Stephen Lett, the most effective catalog and multi-channel offers are: Free shipping. Dollar amount off. A percentage off. A free gift with purchase. Lett notes that free shipping can increase catalog sales by 20% or more. Dollar discounts work better than percentage discounts because, says Lett: “Consumers can [...]