Blogs: A Proven & Powerful Tool in Construction Marketing

If you don’t have a blog as part of your construction marketing strategy yet, you should.

Construction blogs do a million different marketing tasks for you, and all you have to do is make it a priority to post regularly.

Blogging can do everything from driving traffic to your website to building your reputation, and from increasing your brand visibility to deepening your relationship with customers.

Because of all the benefits it provides, blogging should become one of your top, go-to marketing tools.

4 Strong Reasons Why a Contractor Blog Should Be One of Your Top Marketing Tools

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1. Blogging Increases Visibility and Traffic

With the use of keywords and search engine optimized (SEO) posts, search engines like Google and Bing can crawl and index your website.

Additionally, the more interesting, quality blogs you post to your website, the more you build your authority and relevance for search engines. This increases your visibility and brings in more traffic.

2. Blogging Individualizes Your Social Media Presence

If you’re going to have an effective business presence on social media, you need to do more than share other people’s posts. Blogging can help you do that.

Blogging provides you the ability to share your own content on social media, which redirects your followers to your website. This builds your traffic, your reach and your potential leads.

3. Blogging Makes You Approachable

With the right tone in your posts, blogging can make you seem approachable and friendly to your readers and potential clients. Blogging shows that humans run your business and passion fuels it.

Over time with blogging, you become a relatable person, and as such, you also become more likable and build up your trustworthy quotient. All of these are attractive for people looking to do business with you.

4. Construction Blogs Build Your Industry Authority

If you want to position yourself as an expert in your industry, blogging can help.

Your blog posts can offer your expert knowledge, tips and tricks and insights about the industry. Blogging is essentially your platform for building your authority, according to Forbes.

Once you get across the idea that you know what you’re doing, the trust will follow. And, of course, evoking trustworthiness will help you win new clients.

Blogging is a Great Tool in Your Construction Marketing Strategy

If you want to optimize and accelerate your contractor marketing strategy, you need to start blogging.

A contractor blog is a tool that will make your business more visible on search engines, build your authority, improve your engagement with customers and leads, and drive traffic to your website.

So, if you’re scratching your head about where to start with marketing, begin with construction blogs. A good blog with quality content can work wonders to propel your business forward, grow your audience and expand your clientele. If you don’t yet have one, it’s time to start.

If you need help creating an editorial calendar or with writing blog articles, let’s talk.

Tess Wittler
 

Tess is a content marketing specialist for the construction Industry. She works with contractors, architects, engineers and others in the industry who want to increase business by implementing proven content marketing strategies.

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