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My Behind-the-Scenes Headline Creation Journey

A moment of complete honesty.For years, I’ve dreaded writing headlines. The headline is usually the last piece of any content I create, and it is not my favorite thing to write.But last year, that all changed.Writing headlines became fun again because CoSchedule introduced their free tool, Headline Analyzer.In content marketing, headlines are important. There is […]

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Improve Construction Marketing Efforts with Case Studies

Best practice for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers, […]

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5 Content Challenges Every Marketer Has

What is your biggest content challenge? Truth is, every marketer has them. Even the biggest names in the industry have challenges in creating, curating and keeping content fresh, but because their content is so good – and their online messages are so consistent – we often think we are the only ones with content marketing […]

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