Writing Content for Contractors & Building Professionals
Over the course of this last year or so, I’ve talked to many in the industry – builders, remodelers, engineers, specialty contractors – with the same issue: they need more business. They cite many issues for why business isn’t booming: The economy The financial meltdown Consumers being tighter with what money they have, hence dragging [...]
When you hear the term “case study” does your mind conjure up visions thick technology reports or medical journals? If you do, that’s okay – I did to before I started understanding what they are and how powerful they can be when used by builders, remodelers and other building professionals. See, from a young age, [...]
Over the last few weeks, I’ve had what feels like the same conversation over and over again with different remodelers. It goes something like this: Remodeler: Tess, I am looking for a way to drum up business. Me: What types of marketing are you doing now? Remodeler: Well … (pause) … nothing really. I sent [...]
I read this blog post last week, “Your Email Newsletter – Is It Finally Time to Pull the Plug?” This article really made me stop and think about the validity of email newsletters. The argument in the blog post is that if you are spending the majority of your time publishing an email newsletter that [...]
If you’ve been following along, you know that on December 5 I decided to hold my feet to the fire and publish a blog post a day through the end of the year. There were a few reasons why I decided to take up this challenge: It was a challenge that I’d seen other bloggers [...]
Jason and I have always enjoyed an evening at the horse track, but in November we got to experience a world-class race first-hand by attending the Breeder’s Cup at Churchill Downs held in Louisville, Kentucky. If that wasn’t an amazing-enough experience, after the two-day event, we drove to Lexington to attend the Fisig-Tipton November Sale. [...]
Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too. Here are three no-fail [...]
Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps [...]
As you prepare for the coming year (less than two weeks away!), I am sure you are reviewing your business and marketing plans to see what improvements you can make. Sometimes, this means pressing on – doing the exact same thing that you’ve been doing all along. Other times, minor adjustments need to be made [...]
Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples. Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that [...]
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