Copywriter for Contractors & Building Professionals
Jason and I have always enjoyed an evening at the horse track, but in November we got to experience a world-class race first-hand by attending the Breeder’s Cup at Churchill Downs held in Louisville, Kentucky. If that wasn’t an amazing-enough experience, after the two-day event, we drove to Lexington to attend the Fisig-Tipton November Sale. [...]
Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too. Here are three no-fail [...]
Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps [...]
As you prepare for the coming year (less than two weeks away!), I am sure you are reviewing your business and marketing plans to see what improvements you can make. Sometimes, this means pressing on – doing the exact same thing that you’ve been doing all along. Other times, minor adjustments need to be made [...]
Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples. Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that [...]
Builders and remodelers who’ve worked with me can attest to the fact that I am a big proponent for repurposing content. My motto is to create the content once and figure out how to use it over and over and over again. Hell, you’ve paid for it! Let’s find ways to get your compelling content [...]
For many builders and remodelers, you are determined to make 2012 the year that you finally publish your newsletter. You understand how important it is to “stay in touch” with your past customers and prospects and know that a newsletter is an excellent way to accomplish this goal. With that being said, there are usually [...]
Customer case studies tell the story of how a particular product or service performed after the customer purchased it. Case studies feature information on the problems that the customer originally faced, how the purchase solved their problems, and the results after the sale (i.e. their happiness factor). One of the reasons why case studies are [...]
With my declaration of “A Blog Post a Day Challenge” yesterday, I had to pull out my editorial calendar and make some big adjustments! What went from writing 2-3 posts a week now was full-on 7 posts a week for through the end of the year (in addition to my e-newsletter, Jottings, that I publish [...]
Truth is, I’ve secretly wanted to engage in a 30-day blogging challenge for quite some time, but I kept putting it off. I’ve seen other entrepreneurs conquer it, so I know I can too. But let’s be realistic. Making writing a blog post every day for 30-days straight a priority is not an easy task. [...]
Follow Me!