content marketing

content-marketing

Use Content to Describe the Process

  One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is

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Tips for Improving Your Email Newsletter Open Rate

Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those who invest the

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generate-leads-case-studies

5 Ways to Generate Leads With Case Studies

When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into

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finished basement picture for project spotlight

6 Photos Mistakes Contractors Make (and How to Fix Them)

“A picture is worth a thousand words …” In construction, this is certainly the case. New home construction, remodeling and home improvement projects are often sold on the picture, for it is the picture that helps describe the vision of what’s to come. Think about this for a second: Before development on a project gets

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Publishing Your Newsletter in 2012 (Part III): Your Final Critical Step

Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps

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