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The New Marketing: Storytelling in Business

  As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling is a different […]

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The Olympics have captivating stories. Why don’t you?

What’s your favorite part of the Olympics? It is the Opening Ceremonies? The hockey match-ups? Ice skating? Bobsledding? Snowboarding? Curling? While many of those sporting events quite exciting to watch (as I write this, the hubby and I are looking forward to the hockey match-ups between USA and Canada today and tomorrow), my favorite part […]

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