Writing Content for Contractors & Building Professionals
When you hear the term “case study” does your mind conjure up visions thick technology reports or medical journals? If you do, that’s okay – I did to before I started understanding what they are and how powerful they can be when used by builders, remodelers and other building professionals. See, from a young age, [...]
Yesterday, I read this blog post “How an Alaskan Mom Brings Millions to Her Carpentry Blog” and knew I had to share it with you. I highly recommend that you read this amazing success story from beginning to end, but here are some takeaways I knew I had to share with you. High Value Content [...]
It wasn’t that long ago when we were able to effectively “force” our messages onto consumers. It was effective because consumers didn’t have a choice. If they wanted to listen to their favorite radio station, they listened to the commercials, too. And when it came to television viewing, they watched long commercial breaks in between [...]
Although part of any smart marketing mix, case studies aren’t seen by consumers as “marketing materials,” like a company brochure or direct mail postcard is viewed. Instead, case studies are seen as informational – a way to better understand the company with a “behind the scenes look” from the perspective of one of your customers. [...]
Customer case studies tell the story of how a particular product or service performed after the customer purchased it. Case studies feature information on the problems that the customer originally faced, how the purchase solved their problems, and the results after the sale (i.e. their happiness factor). One of the reasons why case studies are [...]
In a contractors’ world, photos are KING. Nothing persuades a potential customer quicker than “before” and “after” photos. It is through these photos that prospects are reassured that yes, you can perform the work you say you can do and that their potential project isn’t your first project (no one likes to be first – [...]
I am connected to many contractors through social media: Facebook, YouTube, Twitter and blogs. I appreciate that builders and remodelers are finally understanding that social media isn’t going away and recognizing that it is a powerful marketing tool. But here’s the deal. Too many contractors aren’t being effective with their social media presence. Here are [...]
By now, you’ve figured out that people make purchases on emotion first – not necessarily on logic. The emotion pulls them into the buying equation, and from there, they use the solid facts and figures behind the product and/or service as reassurance that the purchase is a good idea. For example, let’s look at swimming [...]
By Tess Wittler Now that you have your before, during and after photos from your kitchen remodel (see last blog post), it’s time to start thinking about how you are going to use them. Dan DeVol, DeVol Custom Builders, Inc. in Dayton, OH, offered this tip for how he uses his during-project photos: “I agree [...]
Photos paint the story of a journey. How many of you have been excited to see one of your friends post photos on their Facebook page only to be completely disappointed because although the photos are beautiful, they don’t TELL you what you are looking at? The friend didn’t bother to put captions to the [...]
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