When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into [...]
Project Spotlight or Customer Story: It’s All In Perspective
When a new home builder or remodeler approaches me to write about one of their projects, they often aren’t sure what exactly they want. Some call it a “feature article,” while others say “case study” or “project story.” They just know they want an article written about one of their successful projects to use [...]
The Difference Between a Customer Story and Case Study
When talking with home builders and remodelers, I often use the terms case study and customer story interchangeably, but they are actually two different types of projects because of the detail and depth required to write each one. Both are enhancements of a customer testimonial, so let’s start there. A customer testimonial is a short, [...]
Contractor Photos – Will You Please Provide A Caption?!
As small business owners, we have to several hats. Because of this, it is often difficult to implement all the ideas you have for growing our businesses – despite best intentions. When it comes to marketing your business, you want to be sure that 1) you aren’t wasting money and 2) you aren’t wasting your [...]
The Success Story Behind the Project
Telling the success story behind your building project makes all the difference to your customers. Last week in my Mastermind group, I heard a phrase that resonated with me: “The Story Behind the Product.” In this instance, the phrase was used in reference to marketing locally-produced products, but the same can be said for just [...]
Case Studies – No Intimidation Required
When you hear the term “case study” does your mind conjure up visions thick technology reports or medical journals? If you do, that’s okay – I did to before I started understanding what they are and how powerful they can be when used by builders, remodelers and other building professionals. See, from a young age, [...]
A Social Media Success Story
Yesterday, I read this blog post “How an Alaskan Mom Brings Millions to Her Carpentry Blog” and knew I had to share it with you. I highly recommend that you read this amazing success story from beginning to end, but here are some takeaways I knew I had to share with you. High Value Content [...]
The Future of Advertising Is Found In a Great Story
It wasn’t that long ago when we were able to effectively “force” our messages onto consumers. It was effective because consumers didn’t have a choice. If they wanted to listen to their favorite radio station, they listened to the commercials, too. And when it came to television viewing, they watched long commercial breaks in between [...]
Why People Love Case Studies
Although part of any smart marketing mix, case studies aren’t seen by consumers as “marketing materials,” like a company brochure or direct mail postcard is viewed. Instead, case studies are seen as informational – a way to better understand the company with a “behind the scenes look” from the perspective of one of your customers. [...]
3 Ways Contractors Can Leverage Case Studies
Customer case studies tell the story of how a particular product or service performed after the customer purchased it. Case studies feature information on the problems that the customer originally faced, how the purchase solved their problems, and the results after the sale (i.e. their happiness factor). One of the reasons why case studies are [...]
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