Paint Your Remodeling Story

SBB-Project-Spotlight.jpg

By Tess Wittler Now that you have your before, during and after photos from your kitchen remodel (see last blog post), it’s time to start thinking about how you are going to use them. Dan DeVol, DeVol Custom Builders, Inc. in Dayton, OH, offered this tip for how he uses his during-project photos: “I agree [...]

Show and Tell Your Project Stories

photo-1.jpg

Photos paint the story of a journey. How many of you have been excited to see one of your friends post photos on their Facebook page only to be completely disappointed because although the photos are beautiful, they don’t TELL you what you are looking at? The friend didn’t bother to put captions to the [...]

What Makes A Good Story?

By Tess Wittler Here are a five tips to remember when developing your customer story. As with all marketing and communications, make sure the customer story is targeted to an audience. Make sure each customer story is unique. Highlight that they had a one-of-a-kind situation, and showcase how you solved those challenges. Emphasize the pain [...]

Think In Success Story

Stories are all around us. You can’t open a magazine, watch television or even listen to the radio without also being exposed to a story. Magazine stories are often referred to as feature articles, and the cover story is always a make-or-break article used to sell the publication. Magazines always want to use the BEST [...]

5 Reasons Why Customer Success Stories Work

By Tess Wittler Success stories (sometimes called case studies) show impact on people ― something positive that’s occurred as a result of purchasing your products or services. The goal of success stories is to impact your prospect’s buying decisions. Success stories merge two influential marketing techniques: testimonials and storytelling. This powerful combination builds a memorable [...]

Build your differentiation point with photos

In this fast-paced information-flowing world, you have just a smidgen of time to reign in a person’s attention, and then just a few seconds, at best, to hold it. No matter what the medium – television, radio, Internet – you need to be quick in convincing people that you are worth their time. This is [...]

Related Posts Plugin for WordPress, Blogger...