Writing Content for Contractors & Building Professionals
Over the course of this last year or so, I’ve talked to many in the industry – builders, remodelers, engineers, specialty contractors – with the same issue: they need more business. They cite many issues for why business isn’t booming: The economy The financial meltdown Consumers being tighter with what money they have, hence dragging [...]
Last week I the pleasure of working with a builder/remodeler to discuss their newsletter strategy. When I met with them, they were well aware that they were allowing their leads to dribble out of their businesses simply because they didn’t have a mechanism in place to “stay in touch” with their customers. They knew that [...]
I read this blog post last week, “Your Email Newsletter – Is It Finally Time to Pull the Plug?” This article really made me stop and think about the validity of email newsletters. The argument in the blog post is that if you are spending the majority of your time publishing an email newsletter that [...]
Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps [...]
Most of us have heard of the 80/20 rule (which is actually the Pareto principle). It states that roughly 80% of the effects come from 20% of the cause. When applied to business, this means that approximately 80% of your profits come from 20% of your customers. So why do so many businesses spend so [...]
Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples. Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that [...]
Remodelers, you wouldn’t go into a remodeling project without the blueprints and plan in place for reconstructing the home, would you? Of course not! So why would you consider approaching your newsletter program any differently? There are many elements that go into a successful newsletter program, and one is the “framework” of your newsletter. You [...]
For many builders and remodelers, you are determined to make 2012 the year that you finally publish your newsletter. You understand how important it is to “stay in touch” with your past customers and prospects and know that a newsletter is an excellent way to accomplish this goal. With that being said, there are usually [...]
Do you want to know one of the secrets to ensuring that your newsletter is successful? That it gets you the results you are seeking? A newsletter tip that helps you really connect with your past customers and prospects? Here it is: When you are developing newsletter content, not ALL content should be work related. [...]
There are two attractive reasons why remodelers who want to start a newsletter program elect to go with an e-newsletter. 1. Email newsletters are relatively cheap to produce. For $15 or $20 a month, you can enroll in an email newsletter service such as Constant Contact or Aweber to distribute your email newsletter (I use [...]
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