Copywriter for Contractors & Building Professionals
Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples. Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that [...]
Remodelers, you wouldn’t go into a remodeling project without the blueprints and plan in place for reconstructing the home, would you? Of course not! So why would you consider approaching your newsletter program any differently? There are many elements that go into a successful newsletter program, and one is the “framework” of your newsletter. You [...]
For many builders and remodelers, you are determined to make 2012 the year that you finally publish your newsletter. You understand how important it is to “stay in touch” with your past customers and prospects and know that a newsletter is an excellent way to accomplish this goal. With that being said, there are usually [...]
Do you want to know one of the secrets to ensuring that your newsletter is successful? That it gets you the results you are seeking? A newsletter tip that helps you really connect with your past customers and prospects? Here it is: When you are developing newsletter content, not ALL content should be work related. [...]
There are two attractive reasons why remodelers who want to start a newsletter program elect to go with an e-newsletter. 1. Email newsletters are relatively cheap to produce. For $15 or $20 a month, you can enroll in an email newsletter service such as Constant Contact or Aweber to distribute your email newsletter (I use [...]
How many times do you have to tell a kid to be careful? You need to wear your helmet when you’re on your bike. Don’t run with that stick in your hand! My guess is that Moms and Dads say those things a lot, especially in the summer months. So if you are struggling with [...]
Many years ago I was a weighed down with all that needed done to launch my business and a good friend of mine asked me this question: “Tess, how do you eat an elephant?” I looked at him baffled and he responded, “One bite at a time.” Now that I am familiar with this old [...]
I know that statement sounds kinda silly – “Don’t forget about your customers” (ha ha). But the truth is that most contractors have a gold mine in repeat business … yet they don’t take advantage of it. Here’s what I mean. Has one of your customers ever said to you, “I didn’t know you did [...]
Print newsletters are an investment for your business; they cost money in printing and postage, and they also cost time and energy in pulling them together. Here are three tips to make sure your newsletter (and investment in it) is effective. Don’t mail to duds. Take the time to make sure every customer and prospect [...]
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