This week marks the beginning of the 2nd Quarter of 2013 and is the perfect time to review how the first three months have gone. Are you on track with your business goals or are you already detecting some problems that need to be addressed? If you find that your business is slightly off track, [...]
Introducing 30+ Resources for Contractors
As a contractor, one of the best ways to improve your construction business is by learning from others. Many of us participate in building-related associations and/or groups so that we can network and engage with others in our profession. Learning from each other is, by far, the most effective and efficient way to improve any [...]
How to Generate a QR Code
QR codes (short for “quick response” code) have quickly become a must have marketing tool for many popular brands. You can’t walk through a big-box store without seeing dozens, if not hundreds, of QR codes strategically placed on products. QR codes are also often used on print media – everything from glossy magazine ads, direct [...]
When Disaster Hits Home: How Contractors Can Help
Note from Tess: As I write this blog post, my community (a suburb of Harrisburg, Pennsylvania) is one of the lucky ones that skated through Hurricane Sandy’s wrath without much damage. The storm’s eye passed just south of us overnight, and while there was a lot of howling wind and rain whipping, we remained safely [...]
Contractor Photos – Will You Please Provide A Caption?!
As small business owners, we have to several hats. Because of this, it is often difficult to implement all the ideas you have for growing our businesses – despite best intentions. When it comes to marketing your business, you want to be sure that 1) you aren’t wasting money and 2) you aren’t wasting your [...]
An All-Inclusive Approach to Web Marketing
Rich Brooks advices to develop a holistic approach for online success. After much anticipation, last week the doors opened to an online conference I’d been waiting for – the Small Business Success Summit 2012, as presented by Social Media Examiner. Having attended nearly all of the “Success Summits” since their inception in 2008 (Copywriters Success [...]
5 Quick and Painless Ways to Promote Your Construction Website
Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing [...]
3 No-Fail Strategies for Crafting Must-Read Headlines
Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too. Here are three no-fail [...]
Promoting Your Customer Referral Program
In yesterday’s blog post, I discussed how remodelers need to create a customer referral program that has pizzazz. Without a program that actually entices customers to make referrals, you may as well not have a program. So once you’ve renovated your referral program so it has a little pizzazz, the logical next step is to [...]
A Referral Program with Pizzazz
Remodelers know that one of the best ways to get new business is with a referral – because someone the prospect knows, likes and trusts is guiding business in your direction. But how do you say “Thank You” to those who refer business? Many contractors struggle with how to get more referrals – and the [...]
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