In yesterday’s blog post, I discussed how remodelers need to create a customer referral program that has pizzazz. Without a program that actually entices customers to make referrals, you may as well not have a program. So once you’ve renovated your referral program so it has a little pizzazz, the logical next step is to [...]

Remodelers know that one of the best ways to get new business is with a referral – because someone the prospect knows, likes and trusts is guiding business in your direction. But how do you say “Thank You” to those who refer business? Many contractors struggle with how to get more referrals – and the [...]

With only 16 days to go until the start of 2012, I am spending more time (than I’d like) inside my accounting software program pouring over expenses – and figuring out what improvements I can make next year. As an aside, I found it a little ironic that just this morning I read this 3-part [...]

FACT: People don’t purchase products and services based on the solution you offer. People make purchases to eliminate their pain. For example, there are two main choices for where we get our vehicles serviced and inspected, and both are well-established auto repair centers in our area. Garage #1 offers “free” inspections because that’s the dealership [...]

As a remodeler or trade contractor, you are competing with several other companies that are providing the same service as you. You all work in the same geographical area. You all are registered or licensed (if that is required). You all build to the “highest quality standards.” You all carry insurance. You all can provide [...]