If you’ve been to a mastermind recently—or just checked your inbox—you’ve probably noticed a theme. AI leads. AI citations. AI everything. Don’t get left behind. The remodelers who will win the next decade are already doing this. Most haven’t even started. You’ve heard this kind of thing before. Different technology, same energy. Here’s my honest […]
The AI Search Hype Remodelers Need to Cut Through Right Now Read More »
Looking for contractor marketing ideas?These 15 proven strategies will help you generate leads, build trust with prospective clients, and grow your construction company—without overspending. In a tighter economy, homeowners are slower to commit to large remodeling or construction projects—making it essential for construction companies to market smarter, not louder. The good news? You don’t need a massive
15 Construction Marketing Ideas to Win New Business in a Tight Market Read More »
In today’s competitive market, a well-crafted project portfolio on your website can be the key to standing out and attracting new clients. The good news? You don’t need a huge marketing team to make this happen. With a few strategic updates, you can transform your online portfolio into a powerful tool that drives business. Here
12 Ways to Improve Your Remodeling Portfolio and Attract More Clients Read More »
As we move into the final quarter of 2024, we feel that the industry has shifted. The economy is different, and the leads are not pouring in as they once were during the pandemic years. Homeowners still want to enhance their living spaces, but they are more discerning. It’s up to you to adjust your
Home Remodeler Advertising & Marketing Ideas Read More »
I’ve been hearing a lot of chatter from my home builder and remodeling clients about AI. They are all curious about it and how it applies to what I do for them as an SEO copywriter and marketing strategist. Often, this curiosity is piqued right after a conference or peer group meeting – where inevitably
The lesson learned from an AI conversation Read More »
Last Saturday, during a personal development book discussion, I was asked what my INTENTION was for 2024, and without hesitation, I said, “Community.” But before I get into my intention-word … I’ve been away from writing my email newsletter for a hot minute with good reason. To catch you up: For those of you who
Setting Your Intentions Read More »
Are you frustrated with your online marketing efforts? Do you often wonder why is it that others have said that their social media efforts are paying off, yet you can’t seem to figure out HOW that’s possible? And most importantly, do you question when the heck are you actually going to see a return
Connect Your Online Marketing Dots for ROI Read More »
One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is
Use Content to Describe the Process Read More »
In online marketing, one of the most important messages to convey is what makes you different from everyone else in your industry. Many contractors think this is “quality craftsmanship,” but this doesn’t mean much to consumers. Consumers assume that you know your craft. The other phrase contractors like to tout is “exceptional customer service.” This
Online Marketing: What Makes You Different? Read More »
Note from Tess: As I write this blog post, my community (a suburb of Harrisburg, Pennsylvania) is one of the lucky ones that skated through Hurricane Sandy’s wrath without much damage. The storm’s eye passed just south of us overnight, and while there was a lot of howling wind and rain whipping, we remained safely
When Disaster Hits Home: How Contractors Can Help Read More »
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