An All-Inclusive Approach to Web Marketing

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Rich Brooks advices to develop a holistic approach for online success. After much anticipation, last week the doors opened to an online conference I’d been waiting for – the Small Business Success Summit 2012, as presented by Social Media Examiner. Having attended nearly all of the “Success Summits” since their inception in 2008 (Copywriters Success [...]

5 Quick and Painless Ways to Promote Your Construction Website

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Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing [...]

Promoting Your Customer Referral Program

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In yesterday’s blog post, I discussed how remodelers need to create a customer referral program that has pizzazz. Without a program that actually entices customers to make referrals, you may as well not have a program. So once you’ve renovated your referral program so it has a little pizzazz, the logical next step is to [...]

A Referral Program with Pizzazz

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Remodelers know that one of the best ways to get new business is with a referral – because someone the prospect knows, likes and trusts is guiding business in your direction. But how do you say “Thank You” to those who refer business? Many contractors struggle with how to get more referrals – and the [...]

How to Increase Your Profits by 7%

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Most of us have heard of the 80/20 rule (which is actually the Pareto principle). It states that roughly 80% of the effects come from 20% of the cause. When applied to business, this means that approximately 80% of your profits come from 20% of your customers. So why do so many businesses spend so [...]

A Marketing Budget More Than Money

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With only 16 days to go until the start of 2012, I am spending more time (than I’d like) inside my accounting software program pouring over expenses – and figuring out what improvements I can make next year. As an aside, I found it a little ironic that just this morning I read this 3-part [...]

Contractors Need to Target Pain Points

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FACT: People don’t purchase products and services based on the solution you offer. People make purchases to eliminate their pain. For example, there are two main choices for where we get our vehicles serviced and inspected, and both are well-established auto repair centers in our area. Garage #1 offers “free” inspections because that’s the dealership [...]

How to Eliminate Price Comparison

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As a remodeler or trade contractor, you are competing with several other companies that are providing the same service as you. You all work in the same geographical area. You all are registered or licensed (if that is required). You all build to the “highest quality standards.” You all carry insurance. You all can provide [...]

Improve Your Blog with Images

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We’ve all heard the phrase “A picture is worth a thousand words” so it is only right that you should enhance your blog content with photos. This happens to be an area where contractors can (and should) be kicking butt! There is no better way to illustrate your “How To …” articles than with your [...]

Would You Like to Try a Sample, Sir?

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How many of you have gone to Costco around lunchtime with the intention of grazing your way through the store by trying the many samples of food they offer? Come on – admit it! You’ve done it (I know you have)! Why does Costco (or any other grocery store) offer free samples of new products? [...]

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