Copywriter for Contractors & Building Professionals
As a remodeler or trade contractor, you are competing with several other companies that are providing the same service as you. You all work in the same geographical area. You all are registered or licensed (if that is required). You all build to the “highest quality standards.” You all carry insurance. You all can provide [...]
How many of you have gone to Costco around lunchtime with the intention of grazing your way through the store by trying the many samples of food they offer? Come on – admit it! You’ve done it (I know you have)! Why does Costco (or any other grocery store) offer free samples of new products? [...]
With my declaration of “A Blog Post a Day Challenge” yesterday, I had to pull out my editorial calendar and make some big adjustments! What went from writing 2-3 posts a week now was full-on 7 posts a week for through the end of the year (in addition to my e-newsletter, Jottings, that I publish [...]
As a contractor, you are so busy running your business, driving from jobsite to jobsite and trying to land more work that you often overlook an obvious target market – your past customers. Actually, if we are going to be completely truthful with each other, all small businesses fall into this trap from time to [...]
When things go “to hell in a hand basket” how do you react? What do you do to rectify the situation … and avoid crisis? Because of technology, we live in a fast-paced world and have easy access to people 24/7. This means that while you are sleeping, eating or spending a Saturday afternoon [...]
Last Friday evening I had the pleasure of attending the Building Industry Association of Lancaster County’s 21st Annual Parade of Homes Gala. There, they recognized the extraordinary array of design and style displayed in 41 of the finest new homes across Lancaster and Lebanon Counties. That same night, the Home Builders Association of Metro Harrisburg [...]
If you are in sales, you’ve understand that selling isn’t just about a customer’s needs. The art of selling is about getting past talking about features – and digging into the heart of WHY a customer wants what he wants. For example, Mr. Beckham walks into a car dealership and says he needs a vehicle. [...]
Last week I wrote a blog post titled “What to write about.” Now that you have your general list of possible topics, you may want to consider defining your niche in the blogging arena. Here’s what I mean. Although your business may have started out as a general business, over time, it has probably evolved [...]
Last Friday, the doorbell rang a little after 8pm, and I tripped my way over my dogs (aka “the girls) to answer the door. Turns out, the doorbell-ringing culprit was a college-aged kid named Drew selling lawn-care service for a national franchise and asked if I was interested. Since it was after 8 and I [...]
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