Last Friday evening I had the pleasure of attending the Building Industry Association of Lancaster County’s 21st Annual Parade of Homes Gala. There, they recognized the extraordinary array of design and style displayed in 41 of the finest new homes across Lancaster and Lebanon Counties. That same night, the Home Builders Association of Metro Harrisburg [...]
Last Friday, the doorbell rang a little after 8pm, and I tripped my way over my dogs (aka “the girls) to answer the door. Turns out, the doorbell-ringing culprit was a college-aged kid named Drew selling lawn-care service for a national franchise and asked if I was interested. Since it was after 8 and I [...]
Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week This week’s marketing nudge comes from David Siteman Garland’s book, “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.” I devoured this book in two days; [...]
In the midst of the craziness of the holiday season, I received two direct mail pieces from the real estate industry. One was a palm-sized magnetic calendar from a realtor and the other was a four-page newsletter from a builder/remodeler. I haven’t purchased from either one of these companies; I’ve heard of the realtor’s company, [...]
The following is a guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Let’s make Darren feel welcome by posting your comments below! Many thanks! Traditional advertising platforms such as direct mail and print Yellow Pages are designed [...]
By Tess Wittler There is a new “craze” in my life that has me jumping, spinning, clapping and hollering! It’s called Zumba and yes, I am addicted. I discovered how much fun exercising can be when I went to my first Zumba class in July, and since that time, I’ve become a huge advocate for [...]
By Tess Wittler This furniture store is well known for its hand-crafted Amish furniture and has customers who not only live locally, but also up and down the East Coast. The Predicament: Even though the store has a loyal following of customers, the client was unable to find the right method of promoting its semi-annual [...]
