Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too. Here are three no-fail [...]
With my declaration of “A Blog Post a Day Challenge” yesterday, I had to pull out my editorial calendar and make some big adjustments! What went from writing 2-3 posts a week now was full-on 7 posts a week for through the end of the year (in addition to my e-newsletter, Jottings, that I publish [...]
When things go “to hell in a hand basket” how do you react? What do you do to rectify the situation … and avoid crisis? Because of technology, we live in a fast-paced world and have easy access to people 24/7. This means that while you are sleeping, eating or spending a Saturday afternoon [...]
Last Friday evening I had the pleasure of attending the Building Industry Association of Lancaster County’s 21st Annual Parade of Homes Gala. There, they recognized the extraordinary array of design and style displayed in 41 of the finest new homes across Lancaster and Lebanon Counties. That same night, the Home Builders Association of Metro Harrisburg [...]
If you are in sales, you’ve understand that selling isn’t just about a customer’s needs. The art of selling is about getting past talking about features – and digging into the heart of WHY a customer wants what he wants. For example, Mr. Beckham walks into a car dealership and says he needs a vehicle. [...]
Last week I wrote a blog post titled “What to write about.” Now that you have your general list of possible topics, you may want to consider defining your niche in the blogging arena. Here’s what I mean. Although your business may have started out as a general business, over time, it has probably evolved [...]
I received this email last week from Marcia Hoeck and without a doubt, it caught my attention. The subject line read: Entrepreneurs and ADHD. Here’s how first few sentences went: Do you ever feel like you have ADHD? A lot of entrepreneurs feel that way. And there are a lot of surprising similarities between the [...]
