bachmont via Compfight Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those [...]
There are several ways you can market your business to attract your ideal customers, and one popular method is email marketing. Not only is email marketing a great way to introduce people to your business, but it also either moves them further through the marketing funnel, or it will weed them out. When a new [...]
If you are planning to start an email newsletter, you are probably wondering what the protocol is for using the email addresses you already have on file. You’ve worked with a number of customers and received hundreds of inquiries over the years, so you wonder if you can include them in your email newsletter distribution [...]
With a variety of new marketing methods available, many underestimate the power of email marketing – yet this is one approach that should still hold a firm seat at your marketing plan’s table. Many remodelers shy away from email marketing because they themselves get too many emails and feel that their customers won’t appreciate getting [...]
Are you a builder, remodeler or specialty trade contractor who has lost touch with past customers? You know you should have a mechanism (such as an email marketing system) in place to stay-in-touch with your past customers, but you simply haven’t done it yet? Most of the time, the hang up isn’t about the hard [...]
“Don’t put all of your eggs in one basket …” Earlier this month I implemented another “stay-in-touch” marketing strategy – a print newsletter called Content Connections. This launch has resulted in a few of my clients asking, “Why print, Tess?” I figured I’d share my response with all of you. Did your mom ever [...]
When it comes to an email marketing program (such as an email newsletter) builders and remodelers often get hung up on the content … so much so that after just one or two issues, their newsletter publishing schedule becomes sporadic and inconsistent. The truth is that although content is important, even more important is a [...]
I admit – this is not what I sat down to write about today. As I write this, it is a gloomy Sunday afternoon, and my darling husband is yet again on military duty, so instead of curling up with a cup of hot herbal tea and my novel (what I’d really like to be [...]
As I showed you in this blog post, builders and remodelers don’t need to be hung up on the format of the newsletter. It is much more important to simply publish a newsletter and get it working for you. Here are 5 Simple Steps for Creating a Newsletter. Gather the list. Before you can even [...]
