Copywriter for Contractors & Building Professionals
When it comes to an email marketing program (such as an email newsletter) builders and remodelers often get hung up on the content … so much so that after just one or two issues, their newsletter publishing schedule becomes sporadic and inconsistent. The truth is that although content is important, even more important is a [...]
I admit – this is not what I sat down to write about today. As I write this, it is a gloomy Sunday afternoon, and my darling husband is yet again on military duty, so instead of curling up with a cup of hot herbal tea and my novel (what I’d really like to be [...]
As I showed you in this blog post, builders and remodelers don’t need to be hung up on the format of the newsletter. It is much more important to simply publish a newsletter and get it working for you. Here are 5 Simple Steps for Creating a Newsletter. Gather the list. Before you can even [...]
Over the past few months, I’ve had conversations with several builders and remodelers about their content marketing strategy, and their goal of Starting a Newsletter is always high on the priority list … and it has been high on their list for months (or even a year or two). These builders and remodelers understand the [...]
Over the course of this last year or so, I’ve talked to many in the industry – builders, remodelers, engineers, specialty contractors – with the same issue: they need more business. They cite many issues for why business isn’t booming: The economy The financial meltdown Consumers being tighter with what money they have, hence dragging [...]
Last week I the pleasure of working with a builder/remodeler to discuss their newsletter strategy. When I met with them, they were well aware that they were allowing their leads to dribble out of their businesses simply because they didn’t have a mechanism in place to “stay in touch” with their customers. They knew that [...]
I read this blog post last week, “Your Email Newsletter – Is It Finally Time to Pull the Plug?” This article really made me stop and think about the validity of email newsletters. The argument in the blog post is that if you are spending the majority of your time publishing an email newsletter that [...]
Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps [...]
Most of us have heard of the 80/20 rule (which is actually the Pareto principle). It states that roughly 80% of the effects come from 20% of the cause. When applied to business, this means that approximately 80% of your profits come from 20% of your customers. So why do so many businesses spend so [...]
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