As a contractor, one of the best ways to improve your construction business is by learning from others. Many of us participate in building-related associations and/or groups so that we can network and engage with others in our profession. Learning from each other is, by far, the most effective and efficient way to improve any [...]
Why Blogging Works
I am not the first marketing person to tell you that blogging works (and that you need to start blogging now), but if you need another dose of Why Blogging Works 101, here it goes. Blogging works for a number of reasons. Perhaps the most popular reason is for “SEO-Love.” Search engines, such as [...]
Blogging Takes Patience
This morning when I read this blog article by Mark Schaefer I was reminded how important patience is when you are a blogger. While I intuitively know this, it is still one of the harder attributes for me to master. Blogging isn’t for those who wish to see instant return on investment. In fact, blogging [...]
Overcome Blogging Obstacles: What to Write About
If you are a home builder, remodeler or specialty contractors who is considering blogging in your business, you probably have a few challenges to overcome before you reach blogging greatness. You understand the benefits to blogging, but yet there are still a few hang-ups that are preventing you from going all-in. Blogging Obstacle: Not [...]
The Benefits to Blogging
Remodelers often wonder what makes blogging so attractive. Many are already pressed for time – in this down economy juggling more tasks and responsibilities than ever before. Why on earth would you want to dedicate 3, 4 or 5 (or more) hours a week to writing blog articles? Does it really make that much [...]
[Video] Social Media Tip: How to Post Blog Articles On Pinterest
With Pinterest currently ranked the 4th Largest Traffic Source in the World*, builders, remodelers and trade contractors should take another look this valuable social media tool. If you spend any time online, you can’t go a DAY without seeing beautiful home photos being shared online. They are coming from popular sources such as HGTV, [...]
5 Tips to Make Blogging Easier for Remodelers
Now that you are convinced that social media is here to stay, the question often asked is, “How the heck do I make blogging easier and less time-intensive?” If you aren’t sold that blogging can work for contractors, check out Marcus Sheridan’s story on how he turned around his fiberglass pool company during this recession. [...]
Why Should Remodelers Blog?
I talk with a lot of remodelers from across the country and Canada, and they all recognize that blogging is the “new wave” of marketing a business. But when it comes to actually doing it, they hesitate. They may claim “not enough time to write” or “don’t know what to write about” as reasons, but [...]
Increase your “know, like and trust” factors to close more business
Over the course of this last year or so, I’ve talked to many in the industry – builders, remodelers, engineers, specialty contractors – with the same issue: they need more business. They cite many issues for why business isn’t booming: The economy The financial meltdown Consumers being tighter with what money they have, hence dragging [...]
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