You can’t be all things to all people. You are a contractor that specializes in a particular skill-set. Perhaps you are a painter that specializes in preserving historical homes or a remodeler who specializes in kitchens and bathrooms. Builders also specialize – whether it is constructing starter homes or vacation homes. For me, I am [...]
I was talking to a contractor a few weeks ago and said to me … “Tess, I am not sure where to start. I know I should be on Facebook, but where else? Should I be looking at Pinterest and Houzz? I know those are sites my wife and sisters spend a lot of time [...]
Bryan Casteel via Compfight One of my favorite scenes from the movie, The Wizard of Oz, is when the “great and powerful” wizard is finally revealed. He isn’t nearly as menacing as we had built up in our mind. He is just a man behind the curtain working some gadgets and gizmos to create the [...]
Recently, Darren Slaughter and I were the featured presenters for Blogging Painter’s monthly “Website Review.” During these reviews, we spend an hour looking at one painter’s website and offering our expertise as to where improvement can be made. This time we dug deeper into Patrick Miller’s website, a painter from a Long Beach, California. [...]
Why do you think that a homeowner comes to you website? Do they come to your website for the same reasons why they use Pinterest, Zappos or Amazon? If you answered “No” you are on the right track. But why do they come to your website? What are they looking for? When a consumer [...]
As a contractor, you understand how important your website content is to your business. Not only does your website provide an online presence and serve as the “hub” of your social media activity, but it is also intended to generate leads and even make sales. But not all websites are created equal, and if your [...]
The web is the place where people go to find solutions, and because of the web, we’ve also grown accustomed to immediate results. If we don’t find what we are looking for on the first website within just a few seconds, we’ll not hesitate to move onto the next. This is why there is so [...]
Rich Brooks advices to develop a holistic approach for online success. After much anticipation, last week the doors opened to an online conference I’d been waiting for – the Small Business Success Summit 2012, as presented by Social Media Examiner. Having attended nearly all of the “Success Summits” since their inception in 2008 (Copywriters Success [...]
Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing [...]
Jason and I have always enjoyed an evening at the horse track, but in November we got to experience a world-class race first-hand by attending the Breeder’s Cup at Churchill Downs held in Louisville, Kentucky. If that wasn’t an amazing-enough experience, after the two-day event, we drove to Lexington to attend the Fisig-Tipton November Sale. [...]
