Writing Content for Contractors & Building Professionals
Over the course of this last year or so, I’ve talked to many in the industry – builders, remodelers, engineers, specialty contractors – with the same issue: they need more business. They cite many issues for why business isn’t booming: The economy The financial meltdown Consumers being tighter with what money they have, hence dragging [...]
Over the last few weeks, I’ve had what feels like the same conversation over and over again with different remodelers. It goes something like this: Remodeler: Tess, I am looking for a way to drum up business. Me: What types of marketing are you doing now? Remodeler: Well … (pause) … nothing really. I sent [...]
When a builder or remodeler starts dipping his toe into social media, they often quickly get hung up on what to say. Some talk about the pros and cons of Tim Tebow being the QB of Denver, while others use social media to call attention to milestones within the company, such as awards won, an [...]
Yesterday, I read this blog post “How an Alaskan Mom Brings Millions to Her Carpentry Blog” and knew I had to share it with you. I highly recommend that you read this amazing success story from beginning to end, but here are some takeaways I knew I had to share with you. High Value Content [...]
If you’ve been following along, you know that on December 5 I decided to hold my feet to the fire and publish a blog post a day through the end of the year. There were a few reasons why I decided to take up this challenge: It was a challenge that I’d seen other bloggers [...]
Jason and I have always enjoyed an evening at the horse track, but in November we got to experience a world-class race first-hand by attending the Breeder’s Cup at Churchill Downs held in Louisville, Kentucky. If that wasn’t an amazing-enough experience, after the two-day event, we drove to Lexington to attend the Fisig-Tipton November Sale. [...]
One of the hardest parts about blogging regularly is coming up with ideas. It doesn’t matter if you are a contractor, a freelance copywriter or a social media director for a large corporation, sometimes the inspiration for blog ideas simply don’t flow. Earlier this morning I ran across a few blog ideas that I thought [...]
If you are like me, you spend much of your “down-time” reading. I found a few great blog posts over the weekend on the topic of social media that I thought I’d share with you today. How Much More Will You Sell in 2012 with Social Media? Unless you are living with your head in [...]
We’ve all heard the phrase “A picture is worth a thousand words” so it is only right that you should enhance your blog content with photos. This happens to be an area where contractors can (and should) be kicking butt! There is no better way to illustrate your “How To …” articles than with your [...]
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