Writing Content for Contractors & Building Professionals
Over the course of this last year or so, I’ve talked to many in the industry – builders, remodelers, engineers, specialty contractors – with the same issue: they need more business. They cite many issues for why business isn’t booming: The economy The financial meltdown Consumers being tighter with what money they have, hence dragging [...]
Over the last few weeks, I’ve had what feels like the same conversation over and over again with different remodelers. It goes something like this: Remodeler: Tess, I am looking for a way to drum up business. Me: What types of marketing are you doing now? Remodeler: Well … (pause) … nothing really. I sent [...]
Yesterday, I read this blog post “How an Alaskan Mom Brings Millions to Her Carpentry Blog” and knew I had to share it with you. I highly recommend that you read this amazing success story from beginning to end, but here are some takeaways I knew I had to share with you. High Value Content [...]
If you’ve been following along, you know that on December 5 I decided to hold my feet to the fire and publish a blog post a day through the end of the year. There were a few reasons why I decided to take up this challenge: It was a challenge that I’d seen other bloggers [...]
One of the hardest parts about blogging regularly is coming up with ideas. It doesn’t matter if you are a contractor, a freelance copywriter or a social media director for a large corporation, sometimes the inspiration for blog ideas simply don’t flow. Earlier this morning I ran across a few blog ideas that I thought [...]
We’ve all heard the phrase “A picture is worth a thousand words” so it is only right that you should enhance your blog content with photos. This happens to be an area where contractors can (and should) be kicking butt! There is no better way to illustrate your “How To …” articles than with your [...]
Truth is, I’ve secretly wanted to engage in a 30-day blogging challenge for quite some time, but I kept putting it off. I’ve seen other entrepreneurs conquer it, so I know I can too. But let’s be realistic. Making writing a blog post every day for 30-days straight a priority is not an easy task. [...]
So you’ve decided to start a blog. Congratulations! You’ll soon know the power of providing great content and what that can do for your business – down the road. Now the question is, “What the heck do I write about?” Whether you are a new home builder or a remodeler, the idea of writing enough [...]
Last week, I wrote a blog post called “Content Marketing For Builders: What is it? And why should I care.” Since then, I’ve come across some pretty compelling data that supports my message that content marketing is here to stay – and growing among consumers as the preferred way to gather information about businesses and [...]
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