Copywriter for Contractors & Building Professionals
So you’ve decided to start a blog. Congratulations! You’ll soon know the power of providing great content and what that can do for your business – down the road. Now the question is, “What the heck do I write about?” Whether you are a new home builder or a remodeler, the idea of writing enough [...]
Last week, I wrote a blog post called “Content Marketing For Builders: What is it? And why should I care.” Since then, I’ve come across some pretty compelling data that supports my message that content marketing is here to stay – and growing among consumers as the preferred way to gather information about businesses and [...]
Content marketing is becoming the foundation for businesses large and small, but many builders and remodelers are still a bit unclear as to what content marketing actually is. Wikipedia defines content marketing this way: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current [...]
Builders and remodelers who incorporate a blog into their marketing strategy also understand the value of content marketing. I read a great definition of content marketing used by Joe Pulizzi, the co-author of Get Content, Get Customers and the founder of the Content Marketing Institute (among other things). He defines content marketing as, “the art [...]
If you are in the building business in Pennsylvania, listen up (and if you aren’t in business in the lovely Commonwealth of Pennsylvania, you can still apply this message to your business). As I write the post, the Senate of Pennsylvania is in the midst of deciding whether or not they are going to address [...]
Last week I wrote a blog post titled “What to write about.” Now that you have your general list of possible topics, you may want to consider defining your niche in the blogging arena. Here’s what I mean. Although your business may have started out as a general business, over time, it has probably evolved [...]
Contractors tell me all the time how they want to start a blog, but they simply don’t know what to write about. And these same contractors recognize the value of a blog and understand that their blog is a living thing –it isn’t something you do once and it’s done. In order for a blog [...]
By Tess Wittler Although blogs have been around for years, many small businesses are finally seeing the real benefits of including them in their overall marketing strategy. Here’s why: 1. Blogs, when connected to your company’s website, can complement your marketing program because they can drive traffic (and new visitors) to your business. 2. Blogs [...]
Lose Focus; Lose the Game
Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week. How many of you watched the NFL play-off games over the weekend? Ya, me too. For those of you who watched the Ravens v. Steelers game, how many of [...]