Copywriter for Contractors & Building Professionals
If you’ve been following along, you know that on December 5 I decided to hold my feet to the fire and publish a blog post a day through the end of the year. There were a few reasons why I decided to take up this challenge: It was a challenge that I’d seen other bloggers [...]
Jason and I have always enjoyed an evening at the horse track, but in November we got to experience a world-class race first-hand by attending the Breeder’s Cup at Churchill Downs held in Louisville, Kentucky. If that wasn’t an amazing-enough experience, after the two-day event, we drove to Lexington to attend the Fisig-Tipton November Sale. [...]
One of the hardest parts about blogging regularly is coming up with ideas. It doesn’t matter if you are a contractor, a freelance copywriter or a social media director for a large corporation, sometimes the inspiration for blog ideas simply don’t flow. Earlier this morning I ran across a few blog ideas that I thought [...]
If you are like me, you spend much of your “down-time” reading. I found a few great blog posts over the weekend on the topic of social media that I thought I’d share with you today. How Much More Will You Sell in 2012 with Social Media? Unless you are living with your head in [...]
We’ve all heard the phrase “A picture is worth a thousand words” so it is only right that you should enhance your blog content with photos. This happens to be an area where contractors can (and should) be kicking butt! There is no better way to illustrate your “How To …” articles than with your [...]
How many of you have gone to Costco around lunchtime with the intention of grazing your way through the store by trying the many samples of food they offer? Come on – admit it! You’ve done it (I know you have)! Why does Costco (or any other grocery store) offer free samples of new products? [...]
Truth is, I’ve secretly wanted to engage in a 30-day blogging challenge for quite some time, but I kept putting it off. I’ve seen other entrepreneurs conquer it, so I know I can too. But let’s be realistic. Making writing a blog post every day for 30-days straight a priority is not an easy task. [...]
So you’ve decided to start a blog. Congratulations! You’ll soon know the power of providing great content and what that can do for your business – down the road. Now the question is, “What the heck do I write about?” Whether you are a new home builder or a remodeler, the idea of writing enough [...]
“Give a little bit Give a little bit of your love to me Give a little bit I’ll give a little bit of my love to you There’s so much that we need to share Send a smile and show you care…” When Supertramp released this song in 1977, do you think they ever thought [...]
Last week, I wrote a blog post called “Content Marketing For Builders: What is it? And why should I care.” Since then, I’ve come across some pretty compelling data that supports my message that content marketing is here to stay – and growing among consumers as the preferred way to gather information about businesses and [...]
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