Featured Post
Improve Your Blog with Images
We’ve all heard the phrase “A picture is worth a thousand words” so it is only right that you should enhance your blog content with photos. This happens to be an area where contractors can (and should) be kicking butt! There is no better way to illustrate your “How To …” … [Read More...]
Social Media
10 Things I Learned from the Blog Post a Day Challenge
If you’ve been following along, you know that on December 5 I decided to hold my feet to the fire and publish a blog post a day through the end of the year. There were a few reasons why I decided to take up this challenge: It was a challenge that I’d seen other bloggers take on and I wanted to try it myself. I have some good information that I thought could be … [Read More...]
Where’s Your Social Media Presence?
John Chow made this comment on his blog, John Chow dot Com, earlier this year, and when I stumbled upon it, it hit home: “It’s no secret that the future of the Internet is social media and videos. Millions of people watch videos on YouTube everyday. It’s the world’s second biggest search engine. 3.5 billion pieces of content are shared each week on Facebook and … [Read More...]
Would You Like to Try a Sample, Sir?
How many of you have gone to Costco around lunchtime with the intention of grazing your way through the store by trying the many samples of food they offer? Come on – admit it! You’ve done it (I know you have)! Why does Costco (or any other grocery store) offer free samples of new products? Because they know that people are leery of trying new things. However, if … [Read More...]
Content Marketing
Marketing Tip: Email Marketing Content
When it comes to an email marketing program (such as an email newsletter) builders and remodelers often get hung up on the content … so much so that after just one or two issues, their newsletter publishing schedule becomes sporadic and inconsistent. The truth is that although content is important, even more important is a [...]
The Missing Ingredient to Email Newsletters (that is driving me nuts!)
I admit – this is not what I sat down to write about today. As I write this, it is a gloomy Sunday afternoon, and my darling husband is yet again on military duty, so instead of curling up with a cup of hot herbal tea and my novel (what I’d really like to be [...]
Make a Lasting Impression by Giving Away Content
What can you do to make a casual looker’s experience more memorable? Give them something unexpected – like free content. Jason and I recently visited a local garden center and were blown away by the amount of free information available at our fingertips! We went there looking for the right mixture of dirt for our [...]
Case Studies
Show and Tell Your Project Stories
Photos paint the story of a journey. How many of you have been excited … [Read More...]
Stories Sell the Heart
By now, you’ve figured out that people make purchases on emotion first … [Read More...]
Marketing
How to Eliminate Price Comparison
As a remodeler or trade contractor, you are competing with several other … [Read More...]
Contractor Photos – Will You Please Provide A Caption?!
As small business owners, we have to several hats. Because of this, it is … [Read More...]
Mr. Contractor: What Else Do You Do?
As a contractor, you are so busy running your business, driving from … [Read More...]
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