Contractor Project Portfolios: 3 Steps to Success

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In a contractors’ world, photos are KING. Nothing persuades a potential customer quicker than “before” and “after” photos. It is through these photos that prospects are reassured that yes, you can perform the work you say you can do and that their potential project isn’t your first project (no one likes to be first – [...]

Good Copywriting Finds The Pain

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If you are in sales, you’ve understand that selling isn’t just about a customer’s needs. The art of selling is about getting past talking about features – and digging into the heart of WHY a customer wants what he wants. For example, Mr. Beckham walks into a car dealership and says he needs a vehicle. [...]