I know that statement sounds kinda silly – “Don’t forget about your customers” (ha ha). But the truth is that most contractors have a gold mine in repeat business … yet they don’t take advantage of it. Here’s what I mean. Has one of your customers ever said to you, “I didn’t know you did [...]
If you are in sales, you’ve understand that selling isn’t just about a customer’s needs. The art of selling is about getting past talking about features – and digging into the heart of WHY a customer wants what he wants. For example, Mr. Beckham walks into a car dealership and says he needs a vehicle. [...]
