Builders and remodelers who incorporate a blog into their marketing strategy also understand the value of content marketing. I read a great definition of content marketing used by Joe Pulizzi, the co-author of Get Content, Get Customers and the founder of the Content Marketing Institute (among other things). He defines content marketing as, “the art [...]
I am connected to many contractors through social media: Facebook, YouTube, Twitter and blogs. I appreciate that builders and remodelers are finally understanding that social media isn’t going away and recognizing that it is a powerful marketing tool. But here’s the deal. Too many contractors aren’t being effective with their social media presence. Here are [...]
Contractors tell me all the time how they want to start a blog, but they simply don’t know what to write about. And these same contractors recognize the value of a blog and understand that their blog is a living thing –it isn’t something you do once and it’s done. In order for a blog [...]
The following is a guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. [This is Part 2 of a 3-part article. Read Part 1 here >>] Tips for Local Newspaper Ads Use coupons giving a dollar amount off, not [...]
Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week This week’s marketing nudge comes from David Siteman Garland’s book, “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.” I devoured this book in two days; [...]
The following is a guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Let’s make Darren feel welcome by posting your comments below! Many thanks! Traditional advertising platforms such as direct mail and print Yellow Pages are designed [...]
By Tess Wittler According to catalog consultant Stephen Lett, the most effective catalog and multi-channel offers are: Free shipping. Dollar amount off. A percentage off. A free gift with purchase. Lett notes that free shipping can increase catalog sales by 20% or more. Dollar discounts work better than percentage discounts because, says Lett: “Consumers can [...]
