Too often contractors want to start a monthly newsletter program or a blog but just don’t know what type of information to share. From time to time I’ll share tips that I think homeowners would find valuable to know. It doesn’t matter if you are a new home builder, remodeler or trade contractor because when [...]
Nobody Cares About Your Product
January 10, 2011 by 1 Comment
Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week This week’s marketing nudge comes from David Siteman Garland’s book, “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.” I devoured this book in two days; [...]
Paint Your Remodeling Story
November 18, 2010 by Leave a Comment
By Tess Wittler Now that you have your before, during and after photos from your kitchen remodel (see last blog post), it’s time to start thinking about how you are going to use them. Dan DeVol, DeVol Custom Builders, Inc. in Dayton, OH, offered this tip for how he uses his during-project photos: “I agree [...]
