By Tess Wittler Each month, The Motley Fool adds 100,000 new names to its e-list by offering free online reports to the 4 million unique visitors that come to its web site. Importantly, the only information they collect on the landing pages offering these free reports is the prospect’s e-mail address. They don’t even ask [...]
E-Mail List Building Tip from The Motley Fool
Filed Under: online marketing Tagged With: Bob Bly, Conversion Rates, Direct Response, E List, E Mail Address, Hotline, Mail List, Million Unique Visitors, Motley Fool, Names List, Reason, Response Letter, Squeeze, Tess
How to increase response in lead generation
Part I: The Bait Piece (aka white paper) Never do a lead-generation promotion – ad, banner ad, email, direct mail – without a “bait piece.” The “bait piece” is an informative booklet, white paper, or special report addressing some aspect of the problem your product or service helps the reader solve. For example: Fala Direct [...]
Filed Under: marketing, white papers/special reports, writing & communications Tagged With: Ad Banner, B2b, Banner Ad, Direct Mail, Direct Mailings, Direct Marketing, Direct Response, Energy Costs, Free Booklet, Informative Booklet, Lead Generation, Promotions, Response Rate, Tess, Visions, Writing Services
