email newsletter Archives - Content Marketing for Contractors

Email Newsletters and LinkedIn

Posted on May 30, 2011 by Tess Wittler in newsletters & e-newsletters, social media

I received this question from one of my clients over the weekend: Tess: Are we allowed to send our email newsletter out to our LinkedIn connections? I thought that if he was curious as to how best to use LinkedIn to grow his reach, you may be too … so here’s the answer I gave [...]

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Lose Focus; Lose the Game

Posted on January 17, 2011 by Tess Wittler in blog, newsletters & e-newsletters

Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week. How many of you watched the NFL play-off games over the weekend? Ya, me too. For those of you who watched the Ravens v. Steelers game, how many of [...]

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Stories Sell the Heart

Posted on January 6, 2011 by Tess Wittler in customer stories

By now, you’ve figured out that people make purchases on emotion first – not necessarily on logic. The emotion pulls them into the buying equation, and from there, they use the solid facts and figures behind the product and/or service as reassurance that the purchase is a good idea. For example, let’s look at swimming [...]

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E-Newsletters Need Great Content

Posted on January 3, 2011 by Tess Wittler in newsletters & e-newsletters, online marketing

New for 2011, every Monday morning I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week. A reader may sign up for your email newsletter any number of reasons. Perhaps they wanted the “free report” that came along with providing their [...]

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Don’t Sell; Become a Trusted Resource

Posted on November 30, 2010 by Tess Wittler in relationship marketing

By Tess Wittler There is a new “craze” in my life that has me jumping, spinning, clapping and hollering! It’s called Zumba and yes, I am addicted. I discovered how much fun exercising can be when I went to my first Zumba class in July, and since that time, I’ve become a huge advocate for [...]

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Building A Better Email List: How to Expand your List

Posted on September 15, 2010 by Tess Wittler in online marketing

By Tess Wittler Now that you have your House List in place (read post here), you want to focus your attention on widening your reach by adding more names to your list. There are two schools of thought for building your email list: Some companies want as many names on their list as possible. This [...]

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What’s is your website saying (or not saying) about you?

Posted on July 17, 2009 by Tess Wittler in marketing, newsletters & e-newsletters, website

Earlier this week I was conducting research for a client who has (smartly) decided to use newsletters to connect with his clients. As part of the overall development of his print and email newsletters, I begin the project by researching what other companies in his industry are doing. Specifically, I was looking for two things: [...]

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What's Your Voice?

Posted on April 8, 2009 by Tess Wittler in marketing, writing & communications

People assume that as a writer 1) I never suffer from writers block, 2) I always have something to say, and 3) my voice comes easily to me. Well, one out of three isn’t bad. In fact, I often suffer from seemingly insurmountable writer’s block which bleeds into #2 of not knowing what to say [...]

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