I received this question from one of my clients over the weekend: Tess: Are we allowed to send our email newsletter out to our LinkedIn connections? I thought that if he was curious as to how best to use LinkedIn to grow his reach, you may be too … so here’s the answer I gave [...]
Email Newsletters and LinkedIn
Filed Under: newsletters & e-newsletters, social media Tagged With: Best Practices, blog, Bonus, Constant Contact, Distribution List, Email Address, email newsletter, email newsletters, Emails, Expert, Linkedin, Send Email, Swipe, Tess, Traffic, Unsolicited Email
Email Newsletters Are Relationship Builders
By Tess Wittler One of the most powerful and cost-effective ways to stay in front of your prospects and customers is with an email newsletter. Email newsletters allow you to reach out and say "Hello" to your database. They also serve as a gentle reminder that, yes, you are still doing business. Affordable. One of [...]
Filed Under: newsletters & e-newsletters, online marketing Tagged With: Bullets, Critical Elements, Doing Business, El Cheapo, Emai, Email Campaigns, Email Newsletter Service, email newsletters, Email Service, Email Spam, Gentle Reminder, Important Information, Internet Provider, Marketing Strategy, Newsletter Email, Relationship Builders, Short Paragraphs, Spammer, Tess, Unsolicited Email
Stay In-Front of Your Customers with Newsletters
How do you inspire customer loyalty? One way is to let them know that you are thinking about them all the time. When you have new things to share, be sure that your customers are the first to know. Just about everybody has received a newsletter at one time or another. It can be one [...]
Filed Under: marketing, newsletters & e-newsletters, writing & communications Tagged With: Arsenal, Auto Responder, Auto Responders, Booklet Style, Brochure, Contests, Customer Loyalty, Email Marketing Campaigns, email newsletters, Enhancements, Freebies, Fun Stuff, Headache, Marketing Tool, Offerings, Product News, Subscribers, Tandem Marketing, Third Party, Workload
Connecting with Personal Notes
In today’s business world, we are focused on maximizing efficiency and automating our systems. We only have so much time in the day to accomplish our every growing to-do list, right? So to take full advantage of our time spent communicating we’ve set up our email newsletters to launch on a specified date, and when [...]
Filed Under: marketing, newsletters & e-newsletters Tagged With: Blogs, Business World, Communicating With Customers, Creative Sparks, Efficiency, email newsletters, Fly, People, Personal Notes, Prospects, Tess, Tools, Visions, Writing Services
What’s is your website saying (or not saying) about you?
Earlier this week I was conducting research for a client who has (smartly) decided to use newsletters to connect with his clients. As part of the overall development of his print and email newsletters, I begin the project by researching what other companies in his industry are doing. Specifically, I was looking for two things: [...]
Filed Under: marketing, newsletters & e-newsletters, website Tagged With: 9 Months, Calendars, Company News, Conducting Research, Current Issue, Distribution List, Email Address, email newsletter, email newsletters, Good Chance, Litmus Test, Newsletter Distribution, Newsletter Sign, Own Website, Paying Attention, Promotions, Response Mechanisms, Single One, Tess, Writing Service
Voices – Part II
As a carry-over from last post, I’d like to give you more examples of other voices I’ve seen used just in the last few weeks in e-newsletters. Humorous. The writer of this e-newsletter is excellent at getting your attention because she’s always sharing her “oops-moments” with you. Even though you fight it, she draws you [...]
Filed Under: marketing, writing & communications Tagged With: e-newsletters, effective voice, email newsletters, voice, writing & communications
