Tag Archives: Mail Piece

Why Newsletters Arent Junk Mail

Posted on December 21, 2010 by in direct marketing, newsletters & e-newsletters, relationship marketing

In the midst of the craziness of the holiday season, I received two direct mail pieces from the real estate industry. One was a palm-sized magnetic calendar from a realtor and the other was a four-page newsletter from a builder/remodeler. I haven’t purchased from either one of these companies;  I’ve heard of the realtor’s company, [...]

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Build your differentiation point with photos

Posted on April 6, 2010 by in customer stories, marketing

In this fast-paced information-flowing world, you have just a smidgen of time to reign in a person’s attention, and then just a few seconds, at best, to hold it. No matter what the medium – television, radio, Internet – you need to be quick in convincing people that you are worth their time. This is [...]

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