Marketing Materials Archives - Content Marketing for Contractors

Good Copywriting Finds The Pain

April 20, 2011 by Tess Wittler Leave a Comment

If you are in sales, you’ve understand that selling isn’t just about a customer’s needs. The art of selling is about getting past talking about features – and digging into the heart of WHY a customer wants what he wants. For example, Mr. Beckham walks into a car dealership and says he needs a vehicle. [...]

Filed Under: marketing, writing & communications Tagged With: Avoiding Stress, Baseline, Beckham, Car Dealership, Competitor, copywriting, Feeling Fear, Flashy Car, Frustrations, Good Marketing, Heart, Marketing Materials, Paparazzi, Rodeo Drive, Running Out Of Time, Sales Marketing, Stress Problems, Target Customer, Warranty, Wife Victoria

Build your differentiation point with photos

April 6, 2010 by Tess Wittler Leave a Comment

In this fast-paced information-flowing world, you have just a smidgen of time to reign in a person’s attention, and then just a few seconds, at best, to hold it. No matter what the medium – television, radio, Internet – you need to be quick in convincing people that you are worth their time. This is [...]

Filed Under: customer stories, marketing Tagged With: Buzz Words, Circular File, Cosmetic Industry, Differentiation, Direct Mail, Distinctive Talents, Eye Candy, Home Photos, Magazine Newsletter, Mail Piece, Marketing Materials, Marketing Team, Plastic Surgery, Quality Builder, Radio Internet, Sifting Through, Smidgen, Story Photos, Television Radio, Text Messages

Good Copywriting Finds The Pain

Build your differentiation point with photos

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