I know that statement sounds kinda silly – “Don’t forget about your customers” (ha ha). But the truth is that most contractors have a gold mine in repeat business … yet they don’t take advantage of it. Here’s what I mean. Has one of your customers ever said to you, “I didn’t know you did [...]
By now, you’ve figured out that people make purchases on emotion first – not necessarily on logic. The emotion pulls them into the buying equation, and from there, they use the solid facts and figures behind the product and/or service as reassurance that the purchase is a good idea. For example, let’s look at swimming [...]
