Phrase Archives - Content Marketing for Contractors | Tess Wittler

Creating Loyal Customers

March 22, 2011 by Tess Wittler Leave a Comment

The-Girls.2011.0317.jpg

Last Friday, the doorbell rang a little after 8pm, and I tripped my way over my dogs (aka “the girls) to answer the door. Turns out, the doorbell-ringing culprit was a college-aged kid named Drew selling lawn-care service for a national franchise and asked if I was interested. Since it was after 8 and I [...]

Filed Under: relationship marketing Tagged With: Culprit, dogs, Doorbell, Free Estimate, Game, Girls, Home Improvement Industry, Kicker, Last Friday, Lawn Care Service, Loyal Customers, National Franchise, New Jersey Devils, Own Eyes, Phrase, Washington Capitals

Newsletters should not be developed "on the cheap"

June 23, 2010 by Tess Wittler Leave a Comment

We’ve all heard the phrase, “You get what you pay for,” right? And for the most part, this phrase is true. It comes back to haunt us when we’ve made a bad purchase- sending us into a spiral of buyer’s remorse (or at least a fit of grumblings). I was reminded of the “you get [...]

Filed Under: marketing, newsletters & e-newsletters Tagged With: Business Purchases, Cascade, Coffee Mugs, Dishes, Dishwasher Detergent, Economy, Glasses, Lipstick, marketing, Minor Inconvenience, Mom, Money, Mysterious Things, New Appliance, Phrase, Principle, Remorse, Saving Money, Shopping, Spiral, Stuff, Time Worth

Two Powerful Words

September 15, 2009 by Tess Wittler Leave a Comment

If I had to name two words that I thought were two of the most powerful words in the business today, what would they be? They wouldn’t be marketing and communications, nor would they be social media. Instead, they would be two words that I learned at a young age: Thank You. Think about it. [...]

Filed Under: misc Tagged With: Business Today, Business World, Chaos, Colorful Tissue Paper, Gold Seal, Grocery Store, marketing, Phrase, Powerful Words, Sincerity, Surprise, Ups, Waiter

I Didn’t Know You Did That!

September 2, 2009 by Tess Wittler Leave a Comment

Over the last few months, I’ve had a couple of clients tell me that they’ve been hearing this phrase from their customers: “I didn’t know you did that!” Let me just say that if you are in business and you hear that phrase, it probably isn’t a good sign. Chances are pretty good that you [...]

Filed Under: marketing, newsletters & e-newsletters Tagged With: Amp, blog, Board Of Directors, Customer Newsletter, Customer Sales, Google, Government Affairs, Home Builder, Lost, National Guard, newsletters & e-newsletters, Paint, Phrase, Relationship, Service Offerings, Showcase, Soldier, Upcoming Events, Yellowbook