Content marketing is becoming the foundation for businesses large and small, but many builders and remodelers are still a bit unclear as to what content marketing actually is. Wikipedia defines content marketing this way: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current [...]
Over the past few months, several of you have contacted me to write articles for your blogs and newsletters, to help drum up business in an otherwise lull in the market. With summer’s approach, homeowners are (thankfully) finally saying “yes” to their much-longed-for home improvement projects and, as a result, your business has picked up. [...]
In a contractors’ world, photos are KING. Nothing persuades a potential customer quicker than “before” and “after” photos. It is through these photos that prospects are reassured that yes, you can perform the work you say you can do and that their potential project isn’t your first project (no one likes to be first – [...]
Contractors tell me all the time how they want to start a blog, but they simply don’t know what to write about. And these same contractors recognize the value of a blog and understand that their blog is a living thing –it isn’t something you do once and it’s done. In order for a blog [...]
When it comes time for your prospects and past customers to make improvements to their home, you want to be sure that you are on top of their list of companies to call for quotes. Advertising will certainly help this – television commercials, yellow page ads and even community newspaper and/or magazine ads. But not [...]
Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week This week’s marketing nudge comes from David Siteman Garland’s book, “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.” I devoured this book in two days; [...]
By now, you’ve figured out that people make purchases on emotion first – not necessarily on logic. The emotion pulls them into the buying equation, and from there, they use the solid facts and figures behind the product and/or service as reassurance that the purchase is a good idea. For example, let’s look at swimming [...]
The following is a guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Think of social media as relationship selling. Social media marketing is exactly like relationship selling in that by focusing on taking care of people – clients [...]
Lose Focus; Lose the Game
Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week. How many of you watched the NFL play-off games over the weekend? Ya, me too. For those of you who watched the Ravens v. Steelers game, how many of [...]