Where’s Your Social Media Presence?

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John Chow made this comment on his blog, John Chow dot Com, earlier this year, and when I stumbled upon it, it hit home: “It’s no secret that the future of the Internet is social media and videos. Millions of people watch videos on YouTube everyday. It’s the world’s second biggest search engine. 3.5 billion [...]

Nobody Cares About Your Product

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Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week This week’s marketing nudge comes from David Siteman Garland’s book, “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.” I devoured this book in two days; [...]

7 Reasons Why Newsletters Rock

One of the most effective ways of staying in front of your customers is with consistent and frequent contact. Now let me caution you – this doesn’t mean constantly selling to them, either. I mean, do you really appreciate that treatment from your vendors? I didn’t think so. So how do you stay in front [...]