Many years ago I was a weighed down with all that needed done to launch my business and a good friend of mine asked me this question: “Tess, how do you eat an elephant?” I looked at him baffled and he responded, “One bite at a time.” Now that I am familiar with this old [...]
Last week I wrote a blog post titled “What to write about.” Now that you have your general list of possible topics, you may want to consider defining your niche in the blogging arena. Here’s what I mean. Although your business may have started out as a general business, over time, it has probably evolved [...]
Hey Guys! Here’s the deal. Over the last few months, many of you have reached out to me for advice on how BEST to create content for your newsletters and blogs. You understand the value in staying in front of your customers with a monthly newsletter and regular blog posts, but every contractor I’ve talked [...]
By Tess Wittler There is a new “craze” in my life that has me jumping, spinning, clapping and hollering! It’s called Zumba and yes, I am addicted. I discovered how much fun exercising can be when I went to my first Zumba class in July, and since that time, I’ve become a huge advocate for [...]
By Tess Wittler Now that you have your before, during and after photos from your kitchen remodel (see last blog post), it’s time to start thinking about how you are going to use them. Dan DeVol, DeVol Custom Builders, Inc. in Dayton, OH, offered this tip for how he uses his during-project photos: “I agree [...]
Photos paint the story of a journey. How many of you have been excited to see one of your friends post photos on their Facebook page only to be completely disappointed because although the photos are beautiful, they don’t TELL you what you are looking at? The friend didn’t bother to put captions to the [...]
By Tess Wittler Each month, The Motley Fool adds 100,000 new names to its e-list by offering free online reports to the 4 million unique visitors that come to its web site. Importantly, the only information they collect on the landing pages offering these free reports is the prospect’s e-mail address. They don’t even ask [...]
By Tess Wittler A few weeks ago, I had the privilege of attending my local Home Builders Association’s (HBA’s) Parade of Homes Gala. This is the event where home builders are honored with awards for their Parade entries. For those of you who aren’t familiar with a Parade of Homes, it’s the “Academy Awards” for [...]
