By Tess Wittler Every PC user knows that spell-checkers in word processing programs are lousy at catching words out of context. For instance, a major accounting firm recently sent a proposal to a Fortune 500 client. On the cover they identified themselves as: “Certified Pubic Accountants.” Oops! So how do you find an effective way [...]
By Tess Wittler According to catalog consultant Stephen Lett, the most effective catalog and multi-channel offers are: Free shipping. Dollar amount off. A percentage off. A free gift with purchase. Lett notes that free shipping can increase catalog sales by 20% or more. Dollar discounts work better than percentage discounts because, says Lett: “Consumers can [...]
While surfing the ‘net this weekend, I found these photos that I thought appropriate for this week’s edition of Monday Morning Motivation. Thanks to Photo Dump for sharing these gems! Thank you for reading the Built Write blog! Tess Wittler Writing Services • Dedicated to giving your visions a voice.
My husband and I get a kick out of the various signs we see in our travels, and the one to the left is no exception. After spending (too many) hours traveling back to our home-state of Pennsylvania from New Hampshire over the Independence Day holiday weekend, we spied this beauty of a sign in [...]