Generate leads and increase sales with carefully researched and well-written content.
I’ll help you improve your marketing results and build stronger “know, like and trust” factors with consumers with strategic content marketing techniques.
Blogs
Blogging is quickly becoming the “go-to” way consumers are learning about building, remodeling and even more importantly – your company. Not only do they learn more about your products and services, over time they also get to know, like and trust you because of the helpful information found on your blog. Whether you are looking for one well-researched blog-post, a series of posts or a long-term blogging service, I can help by providing customized content.
Social Media Marketing Services
A presence in social media is a must-have in today’s online marketing climate. I offer social media consulting to builders and contractors who are looking for steps to take to grow their online presence. Additionally, for companies who are looking for help to implement their social media marketing strategy, I also offer those services.
Email Marketing
Email marketing is much more sophisticated than simply an email newsletter. It is an entire program designed around using email to enhance your relationship with your current customers and encourage repeat business. Email marketing often includes developing a white paper/special report to entice visitors to your website to “sign up” for emails – which builds your database (the list).
Newsletters
Newsletters are an integral part of maintaining relationships with customers and prospects. When they are implemented correctly and written in a non-threatening way, newsletters also build credibility. I help builders and contractors manage their newsletter program – from topic development to writing to getting it out the door – so they can stay top-of-mind with their customers.
Newsletter Planning Session
You understand how important it is to publish a newsletter consistently. It helps keep your business “top of mind” with your customers; in fact, it is a proven and effective marketing tool (when implemented properly). If you want a newsletter program but don’t know where to begin, start with a Newsletter Planning Session to develop your customized newsletter strategy. Learn more about the newsletter planning session here …
Case Studies (aka Project Spotlights)
For builders and home improvement contractors, case studies are a must in the marketing toolbox. They are usually 1-2 pages in length and tell the story of one of your projects – the reason why the customer wanted the project, any challenges you creatively designed a solution for and the results (the happy homeowner). Project spotlights can be presented by you; however, build even stronger credibility by having me interview the customer so they may tell the story through their eyes (a traditional case study).
White Papers/Special Reports
White papers, in short, are reports. They are designed to do two primary things, educate and persuade, and as a result, they are a highly effective sales tool.
Website Content
It is more important than ever to have an effective website – from copy to photos to videos – and more! If your website isn’t cohesive – with all content working with each other – then you are losing business. Studies show that consumers of all ages use the internet to research companies before making a purchase, and this is especially true with construction projects. You need your website to work! Whether you want your website content rewritten or you want to start from scratch, I can make sure that you are presenting your company’s image in the best online light.
Website Audit Services
Do you wonder if your website is truly working? Are you getting the traffic and leads that you want? If not, you may want to consider my website audit services where I review your website piece-by-piece, report my finding and make recommendations to improve SEO and sales conversion results.
Special Order Projects
Do you have a project in mind but don’t see it listed? I would be happy to talk it over with you to see if my services are a match to what you are looking for. Tell me about your project here.
Are you ready to start? Tell me about your copywriting project by filling out this form so we can get to work!
Follow Me!